About CharlĂšne
French
Native or bilingual
Experience
- epiceryBrand Content & Editorial ManagerE-COMMERCENovember 2020 - August 2023 (2 years and 10 months)Paris, FranceArtisan food delivery startup | Foodtech | B2C & B2B- Definition of brand territory, tone of voice, and key messages- Development of the blog's editorial strategy, article writing, and SEO optimization- Support for the CRM team in writing emails and newsletters- Definition and management of PR and SEO strategiesâïž Deliverables: Blog Articlesă»Newslettersă»Emailingă»Press Releaseă»Press Kit
- HappyculteurWeb Copywriter and Editorial Strategy ConsultantCIVIC AND SOCIAL ORGANIZATIONSApril 2020 - July 2020 (4 months)Paris, FranceUrban beekeeping advocacy association | Food & Beverage | B2C- Restructuring of the editorial strategy (objectives, KPIs, and content)- Blog SEO optimization- Blog article writingâïž Deliverables: Editorial Strategyă»Blog Articles
- QuitoqueBrand Content ManagerE-COMMERCEDecember 2016 - August 2019 (2 years and 9 months)Paris, FranceRecipe box delivery startup | Foodtech | B2C- Definition of brand territory, tone of voice, and key messages- Development of the blog's editorial strategy, article writing, and SEO optimization- Support for the CRM team in writing emails and newslettersâïž Deliverables: Blog Articlesă»Newslettersă»Emailingă»SEO Writing
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Education
- Master in Digital Strategy, Social Media & WebmarketingIESA multimedia2016