Freelancer profile translated to English.
Back to original languageAbout Charlène
My background
I help companies and agencies gain visibility and credibility through clear, useful, and SEO-optimized content.
With 15 years of experience in web writing, SEO, and editorial management, I work with both agencies and clients directly on a wide variety of projects: travel, lifestyle, well-being, environment... as well as industry and B2B.
The years I spent traveling and living abroad have profoundly marked me: they taught me openness, adaptability, and listening, three qualities that I apply today in the way I write... and collaborate with my clients and their teams.
With a degree in SEO and web writing, I combine strategy, UX, storytelling, and SEO (including local / GEO SEO) for high-performing AND human content.
What I can do for you
I can assist you as a content manager, an experienced copywriter, and a link building partnership manager capable of managing a project from A to Z:
Strategy & Editorial Management
- Content strategy development (or revamp)
- Editorial plan, calendar, topic prioritization
- Coordination and management of writing teams
- Implementation of clear processes and quality monitoring
Production & SEO Optimization
- SEO-optimized blog articles (structure, UX, conversion)
- Service pages & internal pages
- High-performing product sheets
- Proofreading, editing, rewriting, and on-page optimization
- Content focused on local / GEO SEO
Link Building & Visibility
- Long-term link building manager
- Definition of a sustainable link acquisition strategy
- Personal network of sites & media (direct contacts built over the years)
- Prospecting, negotiation, and monitoring of editorial partnerships
- Excellent mastery of link platforms (selection, quality control, ROI)
🎯 Goal: strengthen your visibility, your credibility... and achieve measurable results.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- DynalecEditorial & SEO Consultant — Support for Dynalec website revampJune 2025 - Today (1 year)Dinan, FranceDynalec is modernizing its website to better showcase its industrial expertise, clarify its offerings, and improve its online visibility. The goal: to create a clearer, more professional, and user-friendly site for its clients and partners.In this context, I am supporting the company in the editorial and SEO aspects of the revamp, ensuring the new site fully reflects their know-how and supports their commercial objectives.My involvement contributes to:
- Structuring a clear sitemap, aligned with professions and client needs
- Designing clear user journeys (which audience is led to which information)
- Defining and creating the site's new key pages
- Producing content adapted to the industrial sector, educational, and SEO-friendly
- Clarifying positioning and messages to gain credibility
- Facilitating technical implementation by acting as an interface between Dynalec and the developer
🎯 Ultimately, the revamp should enable Dynalec to have a site that is:more structured, better ranked, more understandable, and truly useful for its clients. - Mello MatelasLink Building Partnership ManagerHEALTH AND WELLNESSOctober 2024 - Today (1 year and 8 months)Creation of link building campaigns. Two objectives:- SEO Objective: obtain quality links on various generalist to optimized anchors.- Awareness Objective: make the young French brand known through product testing- Implementation of a process- Sourcing of well-targeted blogs, sites, and media- Contact and negotiation- Drafting of a partnership agreement- Objective management- Monitoring of collaborations before final validation
- HyffenContent ManagerCONSULTING AND AUDITSMarch 2023 - Today (3 years and 3 months)
- Management of the writing team
- Arranging writers' schedules
- Creation of SEO creative and optimization content briefs
- Proofreading and content validation
- Creation of editorial charters and Tone of Voice for major clients
- Monitoring content performance
- Recruitment of writers
- Participation in the creation of editorial roadmaps and the implementation of content strategies
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Education
- Bachelor's Degree in Referencing and Web WritingIUT Mulhouse2011Rédaction pour le Web, Référencement naturel, Netlinking, Ergonomie, Web Marketing, Droit sur le web, Design, Étude des outils seo (outils google, SEMrush...), Référencement payant, Community Management / e-reputation
- BTS in Business CommunicationLycée Les Cordeliers ND La Victoire - Dinan2010