Freelancer profile translated to English.
Back to original languageAbout Charlène
An approach to graphic design and web that starts from a simple principle: a beautiful image is not enough if it doesn't tell a story.
I'm Charlène, a freelance graphic designer and webdesigner based in Île-de-France. I spent 8 years working in in-house studios before going freelance, which means I come with the reflexes of a seasoned professional, not an improvising provider.
My way of working: I take the time to understand your business, your clientele, and what sets you apart before touching any tools. The design comes after.
What I create: visual identities, logos, graphic guidelines, websites (Webflow, HTML), print materials, social media content, packaging.
What I don't do: generic AI design, sloppy deliverables, missed deadlines.
If you have a project in mind (even just an idea), I'm available to discuss it.
Remote for all of France · On-site Île-de-France.
French
Native or bilingual
Can work on-site
Versailles (up to 50km), Paris (up to 50km), Bordeaux (up to 50km), Lille (up to 50km), Lyon (up to 50km)
Experience
- Studio Cha.Freelance Graphic Designer: Branding, Logo & VisualsJanuary 2026 - Today (5 months)Île-de-France, FranceStudio Cha supports professionals in the wellness, hospitality, tourism, and restaurant sectors, as well as service providers, in building their visual identity and refining their brand image.My clients are freelancers, creators, and small businesses that need a coherent, polished, and differentiating image, without going through an agency.Services: visual identity, logo, website, print, social media, packaging.One-off missions or regular collaborations.
- SNCF Connect & TechGraphic Designer WebdesignerTRANSPORTATIONAugust 2018 - May 2025 (6 years and 9 months)La Défense, FranceWithin the creative teams at SNCF Connect, I worked closely with the marketing, sales, and UI/UX departments. My mission was to translate business objectives into effective creative concepts.Missions:▪ Global oversight of visual creation, from concept definition to asset delivery, coordinating marketing teams and ensuring brand guidelines compliance.▪ Creation of visuals, text content, and videos for various communication campaigns.▪ Creation of web promotional banners (Homepage takeovers, Social Ads, Acquisition, etc...)▪ Creation of social media content▪ Creation of contests on the Adventori platform (creation of a graphic charter to define the game's universe, work on the game's concept and flow, screen by screen.)▪ Creation of templates for social media (Instagram and Facebook)▪ Optimization of graphic interfaces while adhering to complex guidelines.
- OUI.sncfGraphic DesignerJuly 2016 - August 2018 (2 years and 1 month)La Défense, FranceActive participation in the historical rebranding of the Voyages-sncf.com brand and charter to OUI.sncf. I ensured the visual consistency of campaigns across all digital platforms.Missions: High-definition photo retouching, creative benchmarking, technological watch, and adaptation of advertising briefs.
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Education
- Master's in Marketing and Graphic CommunicationEsupcom Paris2018Master
- BTS in Graphic Design, Print Media OptionLycée St-Vincent-de-Paul - Soissons2015BTS