Freelancer profile translated to English.

Description

Generate emotions in your clients.

When your brand carries meaning, history, and message, that's when it touches the client. It's a first link with them.

And then the story must continue after that: nurturing this link is key. By working on your content with the right messages, the right images, and the right words.

Newsletters, social media, experience on your website or at the point of sale: your brand's DNA must be infused everywhere.

I have been working in marketing development for 10 years. I create stories for brands, products, and campaigns. I've had the pleasure of doing so for brands like Dior, Prada, and Paco Rabanne, and I now support both large groups and beauty, fashion, and travel startups in defining their identity to stand out.

Feel free to contact me to discuss your needs!

Languages

Spanish
Conversational
English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris 17e Arrondissement (up to 50km)

Paco Rabanne
Marketing Group Manager
FASHION AND COSMETICS
September 2018 - June 2020 (1 year and 10 months)
Paris, France
Development of a new marketing plan.
360 campaign creation with a strong focus on social media: Product concept, retail experience, digital brief.
Collaboration proposal & operationnal implementation.
Strategic Vision Digital Communication Creativity 360° Communication Concept Creation Writing Naming
Prada
Marketing Group for Fragrances
LUXURY GOODS
September 2017 - August 2018 (1 year)
Paris, France
Atelier Prada: development of a retail & digital consumer experience platform, based on personalization & gifting.

Les Infusions: development of a lifestyle collection (make up, bathline & homeline) : concept, identity, positioning, packaging with a full retail & digital experience.

Olfactories: development of specific luxury ranges to meet middle east & asian markets.

Prospective Project : Creation of new make up & bathline brand: Identity, positioning, name, bottles, concept.
Creativity Writing Monitoring Concept Creation Marketing Strategy Naming Brand Identity
Parfums Christian Dior
Brand Manager
FASHION AND COSMETICS
July 2011 - June 2017 (5 years and 11 months)
Paris, France
Creation of 3 year-plan
Creation of concepts, Launch 360.
Innovations Launch
(Lines: Sauvage, J'adore)
Creativity Marketing Strategy Concept Creation Communication