About Charlene
French
Native or bilingual
English
Fluent
Experience
- L'ArsenalE-commerce Website DesignRETAIL (SMALL BUSINESS)March 2023 - Today (3 years and 4 months)La Rochelle, FranceL'Arsenal company specializes in selling large-scale model replicas in the naval, aviation, and space sectors.The client's need: a redesign of her current online store.
- Flohra FleursE-commerce Website DesignRETAIL (SMALL BUSINESS)January 2023 - February 2023 (1 month)La Rochelle, FranceDesign of an online store for the Flohra flower shop in La Rochelle.The manager opened her shop in December 2022. Her need: to expand her business throughout France with online sales.
- Eau de GammeArtist Portfolio DesignCIVIC AND SOCIAL ORGANIZATIONSOctober 2022 - November 2022 (1 month)La Rochelle, FranceThe Eau de Gamme association supports artists in their musical success. One of the artists needed an artist portfolio to showcase their creations to professionals.
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Education
- Master 2 Marketing and Collaborative StrategiesExcelia Group2022• Growth Marketing • Entrepreneuriat et management agile • Marketing du référencement et SEO/SEA • E-marketing et comportement de l’internaute • Management de l’expérience client • Data Mining et Business Intelligence • Management des SI et transformation digitale (focus startup) • Etudes marketing (et Learning expedition) • Consultancy Project (et Mobile First) • Master class: Innovations et nouvelles tendances digitales (supply chain + IA + Digital product management) • Analytics avancés
- Professional Bachelor's Degree in E-commerce and Digital Marketing (MASERTIC)IUT La Rochelle2020• Stratégie social media / Stratégie marketing • E-marketing • Rédaction web • Communication commerciale et internationale • Référencement naturel (mots-clefs, arborescence, netlinking, structure sémantique) • Référencement payant (planifier et budgétiser une campagne) • Expérience utilisateur (UX) et ergonomie • Création graphique (Adobe Creative Suite) / CMS et sites e-commerce • Méthode agile