About Charlène
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- TETRAS COMSEO SpecialistFebruary 2026 - Today (6 months)Grenoble, FranceI help VSEs and local SMEs improve their online visibility through natural referencing.Before any service, I carry out a complete SEO audit to understand the areas for improvement on your website.I work with a web designer to offer you a complete and turnkey service.
- CHARLENE BERTEIN EISEO Web WriterHUMAN RESOURCESJanuary 2021 - December 2023 (2 years and 11 months)Grenoble, FranceFor 3 years, I have helped companies improve their natural referencing (SEO) with:- SEO audits & concrete action plans.- Editorial calendars.- Writing of SEO-optimized static pages & blog articles.- Product sheet writing & optimization.- White papers for lead generation.
- SquadeasyMarketing ManagerSPORTSJanuary 2017 - April 2020 (3 years and 4 months)Paris, FranceAs Marketing Manager:• Content creation (B2B and B2C): blog articles, newsletters, white papers, case studies, website, social media...• Partner relations and sponsorship manager• Management of the user relations team• KPI analysis and writing weekly/monthly reports• B2B and B2C community managementAs Marketing Manager:• Definition of the marketing strategy, creation and updating of the roadmap• Establishment of the annual marketing budget• Marketing team management• Lead generation campaign management: Google Ads, LinkedIn Ads, Facebook Ads• Implementation of marketing campaigns• Definition and management of B2B and B2C Social Media strategies• Management of content creation: newsletters, blog articles, white papers, case studies, videos, social media posts...
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Education
- Master in Management SciencesIESEG School of Management2015