Freelancer profile translated to English.

Description

Because I am convinced that to change fashion, we must make eco-responsible brands more desirable, I help committed creators to make themselves known through unique storytelling that goes beyond their eco-responsibility.

Because being an ethical clothing, accessory, or jewelry brand is no longer enough. If you want to attract more customers and sell more, you need to position yourself as THE solution to the problems, needs, and desires of your ideal customer and make your products attractive without your ethical values being your only selling point.

Passionate about fashion and communication, I am committed to making engaged brands more visible by investing 100% in each of my missions.

HERE'S HOW I CAN HELP YOU:

Communication Strategy

- Audit of your account

- Analysis of your competitors

- Analysis of your ideal customer (problems, needs, desires)

- Creation of your storytelling and editorial pillars

- Definition of your content strategy (what content to post to highlight your storytelling and products)

- Optimization of your profile (feed, bio, highlights, captions, hashtags...)

Instagram Community Management

- Management of the editorial calendar

- Creation and publication of stories, posts, and reels

- Writing captions

- Creation of video content (filming and editing reels)

- Moderation of comments and private messages

- Reporting and monthly performance analysis

- Monitoring (digital and competitive trends)

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Charisse Babouche
Communication Consultant - Eco-responsible Fashion
FASHION AND COSMETICS
May 2020 - Today (6 years and 1 month)
Paris, France
Creation of communication strategies for fashion and jewelry brands
Audit of the current account
Competitor analysis
Ideal customer analysis
Creation of unique storytelling to stand out
Definition of key communication areas to highlight their uniqueness
Creation of content strategy (what content to post)
Profile optimization (feed, highlights, bio, captions, hashtags)
Brands supported: Ine by Sabine, KS Vestiaire Intemporel, Amor&Lia, Maison Noellies.

Communication Manager for the brand Les Sublimes (since April 2021)
Community of 37.8k followers.
Strategy creation and implementation
Editorial calendar management
Creation of posts, stories, and reels
Moderation of comments and private messages
Influence management
Monthly reporting
Other brands supported as Community Manager in the past: Flair Bodysuits, Happyblend, Mahny Jewelry.

Support for creators through my online courses
Sustainable Academy: a comprehensive digital course to be autonomous on Instagram and know how to gain visibility, build a community of brand fans, and sell products daily
Sustainable Launch: a digital course where I share my strategy for successful new collection launches
Sustainable Calendar: an editorial calendar with 365 content ideas (posts, stories, reels) designed for fashion and jewelry brands
Community Management Social Media Communication Strategy Digital Marketing Strategy Brand Storytelling
Groupe Renault
Social Media Manager
AUTOMOBILE
September 2017 - September 2019 (2 years)
Boulogne-Billancourt, France
- Social media strategy: relationship with agencies, support for countries on social media
- Management of LinkedIn, Facebook, Instagram, and Twitter pages: writing and publishing posts, editorial planning management (1.8 million followers)
- Moderation of comments and crisis management (90% response rate on Facebook)
- Content creation: blog posts, photo and video editing, creative briefs
- Reporting and performance analysis
- Social listening: competition, digital trends
- Participation in influence strategy: influencer identification, brainstorming
Community Management Reporting Competitive Intelligence Brand Content