Freelancer profile translated to English.
Back to original languageAbout Chanez
đź‘‹ Hello and Welcome to my profile đź‘‹
My name is Chanez and I am a freelance consultant in Inbound Marketing, CRM and acquisition.
As creative as I am data-driven, I work on the entire chain of lead or traffic acquisition and optimization. With several years of experience in start-ups, SMEs and large companies in the field of digital marketing, I advise in particular on Ads, emails and SEO strategy.
🎯 SEO
👉 SEO audit and analysis of the most performing keywords via Google Search Console
👉 Implementation of the content strategy
👉 Optimization of existing content
👉 Analysis of internal and external links
👉 Writing articles
🎯 Growth
👉 Help with choosing software
👉 Landing page optimization
👉 Automation of lead generation
👉 CRM setup
🎯 CRM
👉 Help with choosing software
👉 Conversion funnel and creation of automatic emails and templates
👉 Optimization and monitoring of PRM/CRM (cold emailing, newsletter, transactional emails, etc.)
🎯 SEA
👉 Development and optimization of SEA campaigns (Google Ads)
👉 Implementation of search retargeting campaigns
👉 Performance reporting
🎯 Analytics
👉 Study and definition of key KPIs to drive your activities according to your objectives
👉 Creation of pilot dashboards using Google Data Studio
🧰 Tools / methods mastered
SEO (Web Audit, Optimized Content Writing, Netlinking)
Landing page: Unbounce / Instapage
Website: Wordpress / Webflow / Bubble.io
Advertising: Google Ads (AdWords) / Facebook Ads / Linkedin Ads / Youtube Ads
SEO: Similarweb / MOZ / SEMrush
A/B test: Unbounce / AB Tasty / Hotjar
Emailing (SendinBlue, Mailchimp)
Analysis: Google Search Console / Google Analytics / Google Data Studio / Supermetrics / Mixpanel
CRM: Hubspot / Mixpanel
E-mail marketing and automation: Mailchimp / Sendinblue ...
Connector: Zapier
English
Native or bilingual
Spanish
Conversational
Portuguese
Fluent
Arabic
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- BeevCo-founderAUTOMOBILEJanuary 2019 - Today (7 years and 7 months)
- Trello (Acquired by Atlassian)Marketing Manager France - TrelloSOFTWARE PUBLISHINGFebruary 2018 - October 2018 (8 months)Paris Area, FranceFreelance contract managing Marketing operations in France, including content creation, social strategy, and generating local partnerships. - Content marketing, blogging, webinars, and ebooks - Email campaigns - Sourcing local partnerships and co-marketing opportunities (eFounders, Crème de la Crème, Station F, The Family, etc...) Trello has been recently acquired by Atlassian, an Australian based company, that has been exponentially growing over the past 15 years. Currently, Atlassian has more than 18 products in its portfolio.
- GoMoreOnline Marketing ManagerMay 2017 - December 2018 (1 year and 7 months)Paris Area, FranceResponsible for traffic acquisition and customer retention : • Identify GoMore's target and positioning for its three services (ridesharing, P2P rental & leasing) • Online media: SEM, SEO, Display, eCRM, Facebook Ads, Youtube Ads, Affiliates, etc. • Responsible for front-end website management (conversion optimization using AB Tasty, CMS). • Analyze the positioning vs competitors and challenge the product team • Analyze online campaign performances (Google Analytics, Mixpanel, Appsflyer...) • Automation of the lead generation process for the sales team (implementation of a new CRM flow + reporting and sales tools)
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Education
- Master 2ISC Paris2015AACSB accredited
- Classe Préparatoire voie scientifiqueAlfred Kastler2011L’enseignement dispensé : • Poids important des Maths et Histoire Géographie, • Culture générale (3 heures de français et 3 heures de philo en première et deuxième année) • Poursuite l’étude de deux langues vivantes • Micro-économie en première année et de macro-économie
Certifications
- Certification Google AdsGoogle2019