Freelancer profile translated to English.

Description

🚀 Transform your Digital Marketing into a conversion machine!

You want to maximize the impact of your CRM, boost your omnichannel campaigns, and fully leverage data to convert more and better? Are you looking for an expert capable of structuring, executing, and optimizing your marketing & CRM strategies while integrating AI and automation?

🎯 What I bring you

✅ **CRM Audit & Redesign**: Tool migration, workflow optimization, deliverability, and database monetization.

✅ **Ultra-targeted 360° Campaigns**: Emailing, SMS, push, display, social media & POS.

✅ **Customer Activation & Loyalty**: Personalized scenarios, AI & automation for optimized conversion.

✅ **Data & Advanced Reporting**: Analysis, segmentation, scoring, and ROI-driven recommendations.

✅ **Leadership & Management**: Steering strategic projects and coordinating multidisciplinary teams in AGILE mode according to the SAFe methodology.

📊 Why me?

🔹Proven expertiseat Nissan Europe, Renault, Publicis, and Autobiz with international campaigns.

🔹 **Data-driven & performance-oriented approach**: every action is measured and optimized.

🔹 **Cross-sector experience**: Automotive, e-commerce, banking, insurance, retail...

🔹 **Strategic & operational execution**: from concept to optimization.

🔥 Drive your digital and 360° marketing transformation projects with an agile, innovative strategic, and performance-oriented approach. Let's discuss your next challenge! 🚀

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent
Italian
Fluent

Workplace preferences

Remote only

Primarily works remotely

Renault
Product Manager
AUTOMOBILE
October 2022 - Today (3 years and 9 months)
Boulogne-Billancourt, France
Work on the design and deployment phases of global digital solutions (back & front office) to optimize the customer experience for the Alpine, Renault, and Dacia brands.
Development of e-commerce platforms & digital services:
Accessories E-shop: implementation of an online purchasing platform integrated into the customer journey.
Customer Communication Channel & Key Order: implementation of an online appointment booking service and digital key ordering.

International optimization and deployment:
Deployment and optimization of the online accessories catalog for several strategic markets (UK, Turkey, Spain, Romania…).
Migration of online quoting stack to G5 (priority markets), ensuring perfect adaptation to local specificities & evangelization to countries for a switch within deadlines.

Agile steering & multidisciplinary coordination:
Agile SAFe management, coordination with tech, business, and data teams to ensure production aligned with business objectives and technical constraints.
Key intermediary between legal and development teams, ensuring GDPR compliance and integration of regulatory requirements.
Product management roadmap Déploiement de projet Déploiement international E-commerce Méthode agile SAFe Coordination transverse Coordination de projets coordination internationale Coordination d'équipes Conformité RGPD Adobe Campaign Salesforce Marketing Cloud Dartagnan Jira
Publicis Conseil
Senior CRM Group Manager
DIGITAL AND IT
March 2021 - Today (5 years and 5 months)
Paris, France
Omnichannel CRM & Marketing Strategy & Execution
Orchestration of CRM and 360° marketing campaigns for Nissan, integrating email, SMS, social media, brochures, display, POS & e-POS.
Management of marketing pressure and optimization of segmentation to maximize engagement and conversion.
New Model Launches (Nissan Ariya & X-Trail)
Steering of European-level CRM launch strategies.
Coordination with internal teams (digital, data, creative) and partner agencies to ensure smooth and impactful execution.
Customer Activation & Loyalty
Development of ambassador programs to turn customers into brand advocates.
Design of engaging journeys to onboard new customers and strengthen retention.
Data Analysis & Strategic Optimization
Production of ad hoc studies and advanced reporting for the Nissan board.
Analysis of CRM & media performance, generation of actionable recommendations to optimize ROI and guide strategic decisions.
Gestion de projet CRM Anglais Pilotage de la performance activation digitale Activation 360 Lancement de produit automobile Recommandation stratégique
Autobiz
CRM & Monetization Manager
AUTOMOBILE
June 2019 - February 2021 (1 year and 8 months)
Courbevoie, France
CRM Redesign & Migration
Definition and steering of the CRM roadmap.
Strategic migration from SmartFocus to Actito for a more agile and performant CRM.
Redesign of materials (emailing, SMS) with optimized content and impactful visuals.
Deployment of ROI-driven marketing scenarios using a test & learn approach to maximize engagement and conversion.
Strategic watch and market analysis to anticipate changes and refine the digital strategy.
Monetization & Business Development
Creation of strategic partnerships (Carizy, Capcar, Assurland, media agencies), with tailor-made solutions based on intent data.
Drafting & presentation of business cases, performance monitoring, and billing management.
Optimization of B2B CRM processes and team training to improve customer management and webinar animation.
Definition and monitoring of GDPR process implementation.
Management & Leadership
Recruitment, onboarding, and training of a team.
Skill development and support in a performance & innovation dynamic.
Stratégie commerciale CRM Email marketing Gestion de projet Data-Driven Decision Making data driven Performance Marketing ROI RGPD refonte CRM