Freelancer profile translated to English.

Description

For over 10 years, I have been supporting digital projects around three pillars: natural referencing, user experience optimization, and the creation of high-value-added content.

I have worked in various structures – large groups, high-traffic sites, more agile projects – which has allowed me to adopt a cross-functional and results-oriented approach.

✅ My areas of intervention:

• SEO Audits (technical, semantic, competitive)

• SEO Writing, storytelling, content strategies

• Technical Writing: Product Sheet & Sales Page

• SEO Services (Keyword Research, SEO Strategy, Action Plan, Netlinking, etc.).

• Performance Analysis (GA4, Semrush, Search Console...)

• Meta Ads / Google Ads Services (sponsored campaign strategy, graphic creation assistance, copywriting, ad campaign setup, monitoring and optimization, reporting).

I leverage my skills and experience for companies and professionals who want to upgrade their online business. Together, we will implement the content strategy, SEO strategy, Local SEO strategy, and sponsored campaigns that convert.

I therefore favor a collaborative and structured approach, with particular attention paid to the coherence between business objectives, search intentions, and user experience.

📬 Interested in a collaboration, an exchange, or a connection? Let's discuss it.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 50km), Nantes (up to 50km), Nice (up to 50km)

Carrefour Tunisie
SE/SEA/Meta Ads Manager
November 2022 - Today (3 years and 9 months)
Managed the SEO and SEA redesign of several high-traffic e-commerce verticals, with a user-centric approach.
• Conducted and coordinated technical, semantic, and competitive SEO audits using specialized tools (Screaming Frog, Semrush, Google Search Console).
• Optimized user journeys, internal linking, and conversion funnels in close collaboration with the Content, Marketing, and Operations teams. CMS used: Magento.
• Implemented UX tests and recommendations based on behavioral analysis (via Hotjar, GA4, etc.).
• Monitored SEO and conversion performance using key performance indicators (KPIs) and custom dashboards.
Key results:
• Continuous improvement of strategic positions on Google.
• Significant increase in conversion rates across several e-commerce verticals.
SEO Audit SEO Netlinking E-Commerce SEO Reporting Sponsorship Strategy
Golden Market
SEO Project Manager
February 2018 - January 2022 (3 years and 11 months)
SEO management for 20+ clients (health, real estate, e-commerce, services).
• Definition and management of personalized SEO strategies.
• Conducted technical and semantic audits (on-page & off-page).
• Created and optimized content: web pages, articles, semantic coconuts.
• Monitored and analyzed SEO KPIs with regular reporting.
• Supervised and trained junior profiles.
• Advanced use of tools: SEMrush, Screaming Frog, Google Analytics, Search Console, WordPress, Prestashop, Google Data Studio
SEO Writing SEO Audit Reporting SEO Netlinking Web Writing
Le Writer
Founder / Web Writer
January 2018 - Today (8 years and 7 months)
Created and managed a company specializing in SEO writing and content strategy for French-speaking businesses. Conducted editorial audits, developed editorial calendars, wrote optimized content (web pages, blogs, product sheets) and integrated it into CMS (WordPress, Prestashop) with UX and internal linking optimization. Provided consulting on editorial positioning and storytelling.
SEO Writing SEO Strategy Blog SEO Audit Copywriting