Chaimae El Messoussi

Growth Marketing / Communication Manager : June 2023 - September 2024 · PARIS (Hybrid)

My role at Creasenso is to amplify the notoriety of the Senso, Creasenso, Senso Art, Senso Photo, Sensology, and Senso Films agencies, as well as their talents:

✅ Results obtained:

👉 Implementation of an agile process and a regular communication strategy with the teams of the 5 agencies, increasing efficiency and coordination. (Weekly meetings / Kanban / Trello / Planable )

👉 Monitoring & Training of teams in prospecting and automation tools, allowing to optimize prospecting efforts on LinkedIn. (Waalaxy / Zappier / Pipedrive / Salesforce)

👉 Overall increase of 277% in engagement on social networks.

👉 Launch of a lead activation and conversion strategy via growth hacking methods and A/B tests, optimizing B2B lead generation.

My role at FluksAqua is to generate interest among water professionals for an innovative SAAS application that is revolutionizing the way they work. Concretely, this corresponds to:

· Collaborating with the sales team and the POs to listen to our users, create unparalleled proximity and therefore offer relevant products adapted to their needs

· Making FluksAqua web applications known to English-speaking and French-speaking water professionals:

· In response to business development challenges, designing and deploying marketing campaigns to generate leads, optimizing content based on performance, including choosing the most appropriate acquisition levers,

· Content management in coordination with members of the product team or the sales team

· Setting up marketing automation and direct marketing campaigns (e-mailings, landing pages, setting up automated campaigns)

· Defining and iterating on the acquisition levers to generate leads (social networks, events, databases, etc.),

· Growth Hacking, SEO & Content Marketing: creation, optimization, testing and implementation of various tactics to increase our customer acquisition.

· Tracking and measuring the performance of the various actions implemented (AARRR) to refine the strategy, all in an agile environment

· Community Management: participation in the growth and moderation of the forum community and launch of the "Fluks Club" for users of FluksAqua applications

• Events: organization of annual trade shows and events

• Creation and design of communication materials: newsletters, commercial brochures, advertising banners, landing pages, etc.

• Content production: animation of the company's blog (articles, interviews, visuals), constitution and updating of the press kit

• Studies and analytics: market studies, focus groups, phoning, session analysis

• Marketing and community animation: community management / acquisition campaigns.