Chaima B.

️Monitoring site performance through optimization of customer journey and content. ️Creation of web materials (videos, banners, product demonstrations) ️Definition of the company's e-commerce strategy and participation in global revenue development ️Implementation of online commercial actions (email automation, promotions, sales...) ️Activation of various web marketing levers to achieve objectives (SEO, SEM, emailings, partnerships, newsletters, affiliate codes...) ️Optimize and organize the site (UI, UX) ️Writing articles ️Definition and regular monitoring of site performance indicators (KPIs) and implementation of reporting (GA, GSC, GTM...) ️Generate more traffic on the site through referencing actions (natural and paid) ️Competitive and commercial intelligence.

Definition of the company's digital marketing strategy Definition of the editorial line & content production (blog, social networks, website) Management, development, and moderation of social networks (Facebook, LinkedIn, Instagram, Twitter). Website redesign and regular creation of added-value content on blogs, websites, and community spaces. Management of SEO/SEA referencing strategy and reporting (GA, GSC...) Development of the "customer" community Professional and competitive intelligence Social web design to enhance posts, propose graphic templates, creation of infographics

- Support and follow-up of internal and external communication plans

- Manage and collect information from various stakeholders

- Write editorial content

- Highlight information across all communication media

- Participate in the organization of internal and external events