Chaima Ben Khaled

• • Definition of targeted digital acquisition and prospecting strategies

• • Writing marketing content (emailing, social media)

• • Contribution to product brainstorming and customer feedback collection

• • Development of monthly briefs for publications, stories, and digital campaigns.

• • Generation of creative ideas by following social media trends.

• • Writing scripts for videos, reels, and social media content.

• • Analysis of social media performance, KPI tracking, and monthly reporting.

• • Proposal of recommendations and optimizations to improve brand engagement, reach, and visibility.

• • Participation in the implementation of multichannel campaigns and occasional campaigns.

• • Competitive intelligence and monitoring of digital and social media trends.

• • Development of timelines and management of briefs for several brands (Skin Lab, Padelium Marhaba Sousse, Vincci), in line with business objectives.

• • Definition of strategic directions with clients, development of marketing recommendations and KPIs.

• • Development of positioning and communication strategies adapted to target audiences and markets.

• • Content strategy management with creation of editorial calendars and scheduling on Facebook, Instagram, and TikTok.

• • Active participation in shootings and video shoots, with contribution to the creation of digital content.

• • Creation of strategic presentations (personas, benchmarking, creative concepts, influencers).

• • Conception of timelines within the Antigone agency (Paris and Tunis) and contribution to the production of digital content.