Chadrak Utshinga

Deployment of a digital acquisition strategy to maximize brand awareness and student recruitment through targeted campaigns on Google Ads, Meta Ads, and TikTok Ads. Creation and optimization of the website to improve user experience and natural referencing (technical and semantic SEO). Management and animation of social networks (LinkedIn, Meta, TikTok), with the creation of engaging content and performance analysis. Organization and coordination of marketing events: webinars, trade shows, open days, strategic partnerships. Performance monitoring using Google Analytics, Tag Manager, and reporting tools to optimize marketing actions. 💡 Impact: Increased conversion rate of advertising campaigns and strong growth in the school's visibility through a high-performing digital strategy.

Management and optimization of advertising campaigns for over 20 agencies in France on Google Ads and Meta Ads. Development of acquisition strategies adapted to the specificities of local markets, ensuring better visibility and lead generation. Monitoring and analysis of campaign performance, with adjustments to bids and targeting to maximize ROI. 💡 Impact: Improved advertising performance and increased volume of qualified prospects for the agencies.

Creation, management, and optimization of advertising campaigns on Google Ads, Meta Ads, and TikTok Ads, adjusting strategies based on performance. Development and implementation of automated and targeted emailing campaigns, with audience segmentation and optimization of open rates. 💡 Impact: Significant increase in the volume of qualified leads and improvement in the ROI of digital campaigns through optimized budget and campaign management.