Freelancer profile translated to English.
Back to original languageAbout Chadrack Gildas
I help e-commerce ages and brands scale their Meta Ads campaigns through consolidated structures, creative testing, and ROAS/CPA/CPL optimization.
To give you a quick idea of my profile:
- 3+ years on Meta Ads
- +€500K budget managed
- +€2M in tracked conversion value on an e-commerce account
- Average ROAS close to x8 on an analyzed e-commerce period
- Black Friday campaign close to x10 ROAS
- +212K leads generated on a Masterclass campaign at $0.24 CPL
I can provide support on:
- account audits
- Meta Ads optimization
- creative testing
- reporting
- white-label management for agency clients
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- LaGrange StoreMeta Media BuyerFebruary 2020 - February 2023 (3 years)▸ ~€250,921 in ad spend managed during the reported period▸ ~€2,075,890 in tracked conversion value generated▸ Average ROAS close to 8x during the reported period▸ 41,421+ Add-to-Cart events generated — Average AOV ~€50.86▸ Black Friday: ~€39,753 spent for €397,831 in tracked value → ~10x ROASResponsibilities▸ Construction and optimization of Meta campaign structures for e-commerce performance▸ Management of prospecting, retargeting, and promotional campaigns▸ Budget allocation based on ROAS, CPA, conversion value, and pacing▸ Testing of Advantage+ structures and broad audiences vs. manual setups▸ Analysis of creatives by hook, angle, format, offer, and funnel stage▸ Preparation of performance reports with actionable recommendations
- AML Media Buying AgencyFreelance Meta Media BuyerFebruary 2021 - May 2026 (5 years and 3 months)▸ Setup and optimization of Meta campaigns for lead generation and info-product funnels▸ Management of structures, budgets, audiences, and creative tests▸ Use of broad audiences and CBO / consolidated structures▸ Identification of winning creatives and scaling based on early performance signals▸ Performance reports and optimization recommendations for clients
- AML MEDIA BUYING AGENCYMeta Ads Audit & Restructuring SpecialistFebruary 2022 - May 2026 (4 years and 3 months)▸ Audit of underperforming Meta Ads accounts▸ Diagnosis of delivery, tracking, and performance issues▸ Business support and advertising account restrictions▸ Verification of pixel setup and conversion trackingRestructuring of campaigns to improve performance and reduce budget fragmentation
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Education
- Bachelor's Degree in EconomicsUniversity of Abomey-Calavi2019Licence en Économie &