Freelancer profile translated to English.

Description

Senior Paid Media Consultant with6+ years of experiencein managing high-performance Google Ads campaigns, from strategy to execution.

I havemanaged up to €14M in annual budget for Carrefour(e-commerce France, multi-market) andlaunched international programmatic campaigns for SEMrush via DV360 in the US and European markets. In agency, Isupported more than 10 clients simultaneouslyone-commerce and lead genaccounts, in France, Spain, Germany, the UK, and the USA.

**What I master**:

Google Ads (Search, Performance Max, Shopping, Display, YouTube) — certified
SA360 — multi-engine management and bid automation
DV360 & programmatic — prospecting, retargeting, audience-based buying
Meta Ads — full-funnel strategy, DPA, CAPI
Tracking & measurement — GA4, GTM, Consent Mode, Enhanced Conversions
Data-driven attribution — GA360 implementation, collaboration with data teams
Reporting — Looker Studio, automated ROI-oriented dashboards

My preferred sectors:e-commerce, B2B SaaS, lead generation, retail, fashion & cosmetics.

French freelance status active.Based in Barcelona, 100% remote. Available immediately.

Let's discuss your project 👋

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Semrush
Channel Manager, Display Advertising
June 2025 - Today (1 year and 2 months)
Barcelone, Spain
▶ Managed DV360 budgets up to €250K/month for B2B prospecting campaigns targeted at US and European markets

▶ Optimized creative performance and built a custom tracking framework to improve ROAS and LTV:CAC ratio

▶ Analyzed campaign data in Looker Studio, trafficked HTML5 assets in CM360, and provided monthly reports to management
DV360 Campaign Manager Looker Studio Google Analytics 4
MyCosmetik
Freelance Paid Media Consultant
E-COMMERCE
February 2025 - March 2025 (1 month)
Barcelone, Spain
▶ Managed Google Ads campaigns for a French D2C natural cosmetics brand (beautymix.fr / mycosmetik.fr)

▶ Designed and deployed Performance Max campaigns with granular product segmentation — prioritizing high-margin SKUs, reactivating slow-moving products, and scaling high-conversion potential products

▶ ROAS-oriented campaign architecture to focus budget on the most profitable catalog segments
Google Ads Google Shopping Performance Max E-commerce Reporting
LA FACTORY
Senior Traffic Manager
DIGITAL AND IT
September 2024 - December 2024 (3 months)
Barcelone, Spain
▶ Managed Google Ads campaigns for 10 international accounts (France, US)

▶ Oversaw a monthly budget of €450K, continuously optimizing ROI and reducing CPA/CPL

▶ Created automated Looker Studio dashboards for real-time performance tracking and client reporting
Google Ads Google Analytics Google Tag Manager Looker Studio