Freelancer profile translated to English.
Back to original languageAbout Camille
â Want to grow your online presence but don't know where to start or who to turn to? I'm here to help!
â With **9 years of experience in e-commerce & C2C marketplaces**, I help companies accelerate their growth and build their image through a 360° marketing and communication acquisition strategy.
đ Thanks to myversatile expertisegained through my experience, I can support you on a wide range of webmarketing projects to meet your company's specific needs:
-Global site audit& strategic recommendations to achieve your goals
-Brand identity strategy& branding
- Marketing & communicationproject management
- Webreferencing(SEO, SEA) & copywriting
-Emailing(newsletters, retargeting)
-Social media strategy(TikTok, Instagram, Facebook)
-Design template creationfor social networks
-Mockups & creation of showcase websites
đźđč Fluent in Italian (certified C2 level), I also support you in your **acquisition strategy on the Italian market**, from marketing deployment to content translation.
French
Native or bilingual
Italian
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km), Valence (up to 50km), GenĂšve (up to 50km)
Experience
- OKIOSFounderSOCIAL NETWORKSOctober 2024 - Today (1 year and 9 months)Lyon, France- Site audit, identification of opportunities & strategic recommendations- Marketing & communication project management- Creation of your brand identity (branding)- SEO and SEA optimization- Emailing (newsletters, retargeting)- Pricing strategy- Design mockups & creation of showcase websites designed to captivate your audience and reflect your brand's essence.
- DreamStoreE-commerce DirectorAugust 2023 - April 2024 (9 months)GenÚve, Switzerland- Definition and management of the 360° Marketing & Communication strategy: SEM, affiliation, price monitoring, merchandising personalization solution, content to commerce, communication, viral video and visual creation, influencer marketing, public relations, private sales websites.- Opportunity identification: levers for improving conversion rates and gross margin, optimization of logistics costs, UX/UI improvement with a mobile-first approach.- Improvement of organizational processes between different departments (marketing, purchasing, customer service).- Direct contact with various service providers, suppliers, freelancers, marketing and graphic design consultants.
- BELISOFTE-commerce ManagerE-COMMERCEFebruary 2018 - July 2023 (5 years and 6 months)Lyon, FranceManaged a team of 10.Marketing Department- Development of the e-commerce acquisition strategy through webmarketing levers (SEA, Retargeting, Affiliation, Email Marketing, Google Analytics and SEO Tools, Pricing).- Construction and management of the commercial animation plan.- Responsible for international development (France, Italy, Spain).- Project manager for topics requiring marketing, communication, graphic design, development, and logistics teams for the management of our commercial actions.- Product manager for a private label range launched in 2019.Communication Department- Responsible for the launch and management of TikTok accounts in France and Italy.- Definition of strategies for Instagram, Twitter, Facebook, and Pinterest.- Validation of partnerships and communication actions.- Development of the editorial strategy for blogs in France and Italy.
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Education
- Master's Degree in Languages-Management English & Italian, Marketing SpecializationUniversità degli Studi di Torino, Italia2018MatiÚres étudiées : Marketing stratégique, Marketing avancé, Marketing international, Stratégie d'entreprise, Corporate strategy, Branding, Comportement du consommateur, Droit de la consommation, Public Management, Langue italienne, Langue anglaise, Droit viticole, Sociologie de la consommation,
- Bachelor's Degree in Languages, Applied Foreign Languages (English & Italian) with specialization in Law-ManagementUniversité Jean-Moulin Lyon 3, France2016