Freelancer profile translated to English.

Description

✨ Unleash your potential with a tailor-made product & service marketing strategy.

I am Cévrine Bard, founder of Strat Éclosia. I was a member of a CODIR in France for 6 years, responsible for marketing, communication, and R&D, product manager... For over 20 years, I have been supporting companies in various sectors (food industry, cosmetics, hospitality, household appliances...) in structuring and developing their offers/brands (positioning strategy, needs analysis, pricing, product strategy, product roadmap, business plan, branding, storytelling, product and service innovation, packaging redesign, annual press and public relations plan, events, strengthening customer experience, loyalty program, sales team training, TV and press advertising...).

🔑 What I bring to my clients:

- A clear vision of their offerings, strengths, and growth areas

- An expert & operational external perspective

- A tailor-made methodology

- Concrete results, adapted to their structure

- Precious time savings

🎯 My role: to be your strategic co-pilot, your Swiss Army knife, to transform your ideas into effective and sustainable actions.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Chalon-sur-Saône (up to 50km), Dijon (up to 50km), Lyon (up to 50km), Paris (up to 50km), Marseille (up to 50km)

Minoterie Forest
Head of Marketing, Communication, R&D
AGRICULTURE
August 2018 - December 2024 (6 years and 4 months)
• Operational & Strategic management of the marketing department (food industry)
• Management of an operational marketing agency: 40% increase in requests (communication tools, audits…)
• Management of a team of up to 4 people (marketing agency, R&D department)
• R&D and product promotion manager (product development, renovation, sales support tools)
• Organization and management of Events (SIRHA trade shows 90m2, wheat, flour, bread industry meetings)
• Member of the management committee (participation in company steering and decision-making)
Product Development Communication Strategy Positioning Strategy Steering Committee Operational Marketing
Johnson &Johnson
Junior then Confirmed Product Manager / Head of Press Relations
FASHION AND COSMETICS
June 2007 - May 2018 (10 years and 11 months)
• Recommendation & Monitoring of Strategic Marketing Plan (Showers, Body Care, Soaps Categories)
• Sales Diagnostics & Analyses (Nielsen, Kantar panels, specific pricing studies etc…)
• New product development (studies, monitoring, adaptation, distribution, logistics, sales forecasting)
• Presentations (product sheets, distributor presentations, innovation reviews by brand)
• Head of Brand Press Relations (5 years of experience, brief/summary)
• Organization and management of Events (Agricultural Show, PR trips, in-store operations)
• Design, execution, and monitoring of a media plan adapted to the category (From brief to broadcast: TV, press, digital)
Product Development Branding & Identity Communication Strategy Press Relations Bilingual English
SEB
Junior International Product Manager
RAW MATERIALS INDUSTRY
January 2006 - March 2007 (1 year and 2 months)
• Product development (research, briefs, innovation, specifications, agency relations)
• Collaboration with operational marketing for product launches
• Creation and distribution of POS materials (hang tags, in-store videos, leaflets, displays…)
• Presentations of strategic directions, marketing plan, internal new product presentations
Product Development Operational Marketing Collaborate Bilingual English