Freelancer profile translated to English.

Description

Cenk Akerson General Management & Marketing Executive | Turnaround, Growth & Brand Acceleration Expert (Beauty, FMCG, Luxury, Tech)

French Version (VF)

Senior executive with 20+ years of international experience stepping in when organizations need delivery, not just advice. Has held roles with direct accountability for execution, trade-offs, and results — across 0-to-1 builds, transformations, and turnarounds in FMCG, retail, tech, and consumer sectors. Operates embedded within teams, making decisions under real constraints and owning operational and financial outcomes. Strong at aligning strategy, brand, technology, and operations to drive measurable performance. Combines big-corporate discipline with an entrepreneurial, outcome-driven mindset.

English Version (VE)

Industry field of expertise

Languages

English
Native or bilingual
French
Fluent
Turkish
Native or bilingual
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Gamer Arena
Senior Advisor to the board // CMO
VIDEO GAMES AND ANIMATION
February 2023 - Today (3 years and 6 months)
İstanbul, Turkey
Redefined company vision & road-map. Hands-on leadership to restructure the marketing management team. Strategic marketing road map restated: earned-media vs. paid-media. Serving as a trusted partner to the board of directors.
• Streamlined all marketing efforts to hard-set KPIs and process flow, share of voice in the marketplace x2
• Redefined CAC planning, +10% MAU, without paid media, creative target content outreach strategy.
• Web3.0 new products development reshaped whilst creating a new social media teaser company native crypto coin price started to trend upward after a period of decline.
• Raised $1.1M private & institutional VCs
• Created monetization model, onboarded The Sandbox, Xiomi, Samsung, Mondelez, created partnership with Publicis to grow client base
• MMR was 0, in 2 months of action currently MRR $15k, expect to hit $25k by July.
Leadership Development Web 3.0 Marketing Strategic Planning Venture Capital
Per Scent
Interim Brand Director
February 2022 - November 2022 (9 months)
Manchester, UK
Executive Committee Member at one of the UK's largest beauty distributors, reporting to the CEO. Led a 360° restructuring of the Brands Division, implementing new product development, marketing strategies, financial planning, and market analysis. Oversaw sales forecasting, team management, and creative processes to drive growth and efficiency.
• Renegotiated commercial terms with Superdrug, forming a dynamic partnership & saving £3.5M expenses.
• Led end-to-end development of celebrity Bugzy Malone's House of Vision brand & product Fortitude in the UK, at launch reached N°2 male fragrance.
• Restructured marketing and sales investments, achieving 3x growth vs. market average
• Implemented new product order forecast & financial reporting, achieved £5M saving on operational costs
• Optimized business plan, product development, marketing & commercial plans for Barbour Fragrances & Misguided make-up & fragrance.
SUNPOPCARE
Co-Founder
February 2020 - June 2022 (2 years and 4 months)
Paris, France
BlueOcean found & solution created in the most competitive & innovation-missing segment in skincare: Sunscreens. Created innovation product for the category with never-seen packaging & new formula. In the US $300M niche identified, niche was untapped, due to FDA ruling against it. A patented solution became the only FDA-compliant product to monopolize this niche and open new growth opportunity to this segment.
• Created the brand identity, narrative, content: www.sunpopcare.com
• Full-stack business creation in Paris, France with all production & necessary tests completed.
• 25k units sold to consumers & 15 retail shops opened in the US. +90% consumer satisfaction reported.