Freelancer profile translated to English.

Description

Consultant in GTM, market entry in Spain, corporate finance and valuation.

Six years as Co-Founder and Executive Director of Happy Code Spain: I built the commercial and financial operation from scratch, consolidating a network of 100+ schools and 5,000+ students across Spain, and designed a regional expansion plan with the Andalusian public sector valued at €1.5 million. Currently leading the market entry in Spain for a Brazilian B2B company.

Previous experience in financial analysis: sell-side equity research analyst at Banco Fator covering Industrial, Car Rentals, and Infrastructure sectors; senior treasury analyst at General Electric LatAm; MSc in Economics from FGV/SP with research published in the Brazilian Review of Econometrics; CFA Level I.

Projects I usually manage:

- Spain market entry for B2B companies: ICP, positioning, pricing, initial outreach, first institutional clients.

- B2B commercial strategy and sales operation design: outbound, qualification, negotiation structure, proposals.

- Financial analysis and valuation models for strategic decisions, rounds, or M&A (DCF, multiples, GGM).

- FP&A and forecasting for startups and growth companies.

Ad-hoc consulting on international expansion, especially in the Spain-LatAm corridor.

Working languages: Spanish, English, Portuguese.

Languages

Portuguese
Native or bilingual
Spanish
Native or bilingual
English
Native or bilingual
Italian
Basic

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Catena.work
GTM Partner, Spain Market Entry
January 2026 - Today (7 months)
Barcelona, Spain
Leading Spain market entry for a Brazilian B2B company: ICP definition, positioning, pricing assumptions, and early commercial motion.
Running founder-led discovery and outreach to calibrate value proposition and buying triggers in the local market.
Designing the first sales playbook, proposal structure, and partnership framework for the Spanish market.
Go-to-Market (GTM) Strategy Market-Entry Strategy B2B Sales
Happy Code España
Co-Founder & Executive Director
January 2020 - Today (6 years and 7 months)
Barcelona, Spain
Co-founded and led the company from zero to a network of 100+ schools and 5,000+ students across Spain.
Designed a regional expansion plan with the Andalusian public sector, estimated value €1.5M — commercial structure, pricing model, and delivery framework.
Built the full B2B commercial engine: prospecting, outbound, discovery/qualification, negotiation structures, and proposal templates.
Led multi-stakeholder sales cycles with educational groups, foundations, and regional public institutions; closed recurring long-cycle institutional contracts.
Managed a team of 10 plus a distributed partner network across Spain; owned financial planning, operational systems, and brand positioning.
B2B Sales Entrepreneurship Go-to-Market (GTM) Strategy Corporate Finance Business Development
General Electric
Senior Treasury Analyst
January 2016 - January 2018 (2 years)
São Paulo, State of São Paulo, Brazil
Monitored and forecasted CFOA (Cash Flow from Operations) drivers across GE's Latin American business units.
Acted as LatAm focal point for a global working-capital visibility initiative; analyzed financial statements across multiple business lines.
Treasury Financial Analysis