Célinie Monzini

Versatile, with real international expertise, I support brands in defining their market entry strategy (market research, brand positioning, strategic planning, etc.) as well as from a more operational perspective (sales, partnerships, and definition of a marketing and communication plan).

With over 10 years of experience in international business development and as a communication & marketing manager for a leader in B2B event organization.

My expertise:

1. "Go To Market Innovation"

Objective: Define your commercial strategy while making it highly operational and easily actionable

Assignments:

- Define your target audience and how to reach them

- Define your commercial objectives

- Prepare tools for the sales team (creation of email sequences, email content, etc.) + define objectives

- Implement CRM tools (Hotspot)

2. Strategic Planning Support

Objective: Become a brand and explore your consumer

Assignments:

- Conduct benchmarks (market analysis & communication territories)

- Analyze consumer insights

- Create brand platforms

- Semiotic analysis & strategic and prospective watch

3. Marketing & Communication:

Assignments: Engage your target audience with relevant content

- Define what type of content is likely to engage and unite your target audience

- Create Online Content: Newsletters, Social Media, Blogs...

- Create In-Person Content: Organize events

Available for new projects, do not hesitate to contact me.