Freelancer profile translated to English.
Back to original languageAbout Celine
I work the way I would like people to work with me.
First by understanding. Then by creating.
I am Celine, a Social Media Manager and strategist, specializing in Instagram for brands where branding and communication are at the heart of the project.
I support those who want to structure their communication, clarify their message, and build a coherent presence, without over-posting, without scattering, without getting exhausted.
My work starts before Instagram.
Specifically, I work on content strategy, defining editorial axes and positioning, artistic direction, and creating coherent content ecosystems on Instagram.
After several years in companies and agencies, I chose freelancing to work on demanding projects, driven by people who have something to build.
I offer two formats:
For brands and projects that are starting or want to restart on a solid foundation.
Instagram Foundations (one-shot, 1 month), entirely dedicated to strategic and creative work: audit, positioning, visual identity, artistic direction, with delivery of deliverables at the end of the month.
For brands that already have a foundation and want to build a regular, coherent, and visible presence over time
Instagram Support (minimum 3-month commitment): Month 1 is dedicated to strategy and creation, months 2 and 3 to active posting, with a comprehensive performance review at the end of the 3 months.
Structured approach, strategic vision, direct collaboration.
Based in Toulouse, remote missions are possible.
Discover my universe on Instagram: @celineetlacom
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- CelInstagram Strategy & Art Direction — Namaka BijouxFebruary 2026 - Today (4 months)High-end artisanal jewelry brand, driven by its founders with a strong vision.ContextA refined brand aesthetic, jewelry with meaning, but an Instagram visual identity without a defined coherence and communication without editorial pillars to support the brand's universe.ChallengeBuild an Instagram presence worthy of the beauty and uniqueness of the collections. Establish the brand for the long term, with coherence.What was implemented- Definition of brand positioning and editorial strategy.- Art direction for collections, including Organica (forest universe, raw materials, sensory anchoring).- Conception of launch strategies: teasing, reels, signature carousels.- Writing captions in the brand's voice: gentle and assertive tone, never commercial.ResultRecognizable Instagram universe, launches orchestrated with coherence between formats. Qualitative engagement on collection posts.+1,095 followers in 2 months of active posting.+84% saves and +112% shares between month 1 and month 2: a strong signal of content that resonates and circulates.48 pieces of content produced: feed posts, reels, stories.Saves in month 2: 15.4 / post, above the high-end jewelry benchmark.Ongoing monthly collaboration.
- CelInstagram Strategy & Community Management — Cabinet HygéiaFebruary 2026 - Today (4 months)Aesthetic and well-being treatment center based in Aureilhan (Tarbes), led by its founder.Context:Upon arrival: an existing Instagram presence but without a structured editorial line or visual coherence.Main challenge: anchor the brand locally, highlight the founder's expertise, and build a trusting relationship with a discerning clientele.What was implemented:- Complete editorial repositioning: construction of the content line and positioning in month 1, deployed in active posting over the following 2 months.- Sunny and floral artistic direction, inspired by the founder's origins, which breaks away from generic industry standards.- Monthly production of varied content: educational carousels on treatments, reels presenting the center, loyalty and conversion stories.- Writing captions in the brand's voice, targeted at the Tarbes area.Result:In 3 months: +99 qualified followers, +39% organic reach, 143 clicks on the booking link in 2 months of production.Ongoing monthly collaboration.
- AtchikCommunity ManagerJanuary 2024 - December 2024 (11 months)Toulouse, France- Definition of social media strategy- Content creation and management- Advertising campaign management- Monitoring and trends- Performance reporting and analysis
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Education
- Master of Mass CommunicationECS (European Communication School)2021Master 2 (M2), Communication Digitale
- Master 1 , Communication 365, Communication, generalECS (European Communication School)2020Master 1 , Communication 365, Communication, général