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Description

68% of SaaS companies get no qualified leads from their website, despite significant investments.

Why?

❌ Website not ranking for strategic keywords

❌ Non-existent or poorly structured SEO → unqualified, volatile, or low traffic

❌ Reliance on advertising → leads disappear when ads are turned off

❌ More aggressive competitors → loss of visibility and opportunities

Result: a website that costs money instead of generating revenue, an unstable pipeline, and growth threatened by competition.

Imagine...

A stable, profitable, and predictable acquisition channel that delivers highly qualified leads every month, without relying on an advertising budget.

Expected results:

📈 Consistently increasing qualified traffic

🔥 Hot & relevant leads that come in effortlessly

🚀 Solid and sustainable competitive advantage

💰 A website that truly becomes profitable

I'm Céline, an SEO Consultant specializing in SaaS & B2B Tech.

I help companies make their websites visible, performant, and profitable by combining technical SEO, editorial strategy, and conversion optimization.

What I offer:

✅ Comprehensive SEO Audit & Custom Strategy

• In-depth technical analysis (core web vitals, indexing, structure)

• Identification of growth opportunities

• Actionable roadmap to outperform your competitors

✅ Technical SEO (my specialty)

• Technical cleanup & resolution of blocking issues

• Optimization of performance, architecture & crawlability

• Implementation of long-term best practices

✅ Editorial SEO & Qualified Acquisition

• B2B/SaaS keyword research

• Optimization & creation of content that converts

• Website structuring to attract the right leads

✅ Off-page & SEO ROI Tracking

• Relevant and secure backlinks

• Position tracking, clear reporting & growth steering

Tools: Screaming Frog, Semrush, Ahrefs, SE Ranking, GA4, Search Console, GTmetrix

Ready to get ahead of your competitors? Let's discuss!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Celine Sapinho
Senior SEO Consultant
CONSULTING AND AUDITS
May 2025 - Today (1 year and 3 months)
Ajaccio, France
Senior SEO Consultantspecializing in supportingB2BandSaaScompanies with their visibility, organic acquisition, and business opportunity generation challenges.

I help leaders and marketing teams understand what truly limits their **SEO performance**, and then structure a clear, prioritized, and actionable strategy. My approach is impact-oriented, without unnecessary jargon or unrealistic promises.

Main Interventions
Comprehensive SEO Audit (technical, structural, content, authority)
Definition of SEO strategies adapted to B2B and SaaS environments
Optimization and structuring of existing content
Implementation of internal linking strategies and link building recommendations
Long-term SEO support and internal team training

Objective
Transform SEO into a sustainable, understandable, and directly growth-contributing acquisition lever for B2B and SaaS companies.
SEO Writing SEO Audit SEO Training SEO Link Building
NAZAR SEO
Head of SEO
CONSULTING AND AUDITS
February 2025 - April 2025 (2 months)
Paris, France
Managed SEO strategies for a portfolio ofB2BandB2Cclients, includingSaaSplayers, within an agency context.

As **Head of SEO**, I was responsible for structuring SEO approaches, ensuring the quality of recommendations, and coordinating between technical, editorial, and marketing teams.

Responsibilities
Supervision of SEO audits and optimization plans
Definition and prioritization of acquisition-oriented SEO strategies
Coordination of technical, editorial, and link building actions
Monitoring of SEO performance and strategic adjustments
Sharing SEO best practices with teams and clients
SEO Link Building SEO Writing SEO Training SEO Strategy
Velocity Global
Senior SEO Specialist
HUMAN RESOURCES
August 2022 - September 2024 (2 years and 1 month)
Denver, United States
Managed the SEO for aninternational B2B SaaScompany operating in multiple markets, with significant challenges in structuring, migration, and organic performance.

I worked across the entire SEO spectrum: international strategy, technical migration, content optimization, and performance management across different geographical areas.

Key Contributions
Definition and deployment of international SEO strategies
Complete management of a WordPress to Drupal SEO migration without traffic loss
Keyword research and optimization for multiple markets
Implementation of an advanced internal linking strategy
Collaboration with local teams for translated versions
Analysis of SEO performance and continuous recommendations
SEO Writing SEO Audit International SEO SEO Link Building SEO Training