Freelancer profile translated to English.
Back to original languageAbout Céline
Hello!
With over 10 years of experience in e-commerce and business creation (Amazon then creating/managing my own sites), I am putting my energy and skills at the service of your e-commerce creation or development project.
My goal: to transfer maximum skills to you so that you can become autonomous as quickly as possible in e-commerce and digital strategy.
Before creation, I also help you structure your ideas and build a concise and impactful business plan to give your project the best chance of success.
My offers
>> Companies in the creation phase:
• Market research using e-commerce specific tools (competitor site traffic analysis, market data, major web trends)
• Writing your business plan (market research, business model, marketing & communication plan, financial plan & funding plan)
• Development of marketing positioning (persona, brand platform)
• Search for grants, including application preparation
• Creation of specifications for the development of your e-commerce site
• IT development coordination (AMOA)
>> Companies in the development phase
• Analysis of key performance indicators, proposal of action plans and implementation of dashboards adapted to your sector of activity
• Training on management tools (Google Analytics, Google Data Studio)
• Development of an acquisition and loyalty strategy via the main web channels: SEO, SEA, e-mail marketing.
• Training on customer acquisition tools to make you autonomous (mail automation, Google Ads, Google Search Console)
• Optimization of operations / logistics
Do not hesitate to contact me, I will be delighted to tell you more :)
See you soon!
Celine.
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km), Paris (up to 20km)
Experience
- Aroma EssentielCo-ManagerE-COMMERCEJanuary 2022 - Today (4 years and 5 months)Lyon, FranceAroma Essentiel is an online sales site for natural health care, in partnership with the Inula laboratory (Pranarôm, Herbalgem, Biofloral).
- Cagette VioletteCo-Founder & ManagerAGRICULTUREDecember 2018 - December 2021 (3 years and 1 month)Lyon, FranceCagette Violette is an online sales platform whose mission is to simplify access to short food supply chains as much as possible.Obtained regional and European grants of over €100kFundraising of €170k
- AmazonFrance Director for DIY & Garden SectorsE-COMMERCEDecember 2012 - November 2018 (5 years and 11 months)Clichy, FranceResponsible for the DIY and Garden categories for Amazon.fr:Definition and implementation of strategy (selection, pricing, availability, marketing)P&L management: budget forecasting, performance tracking, and implementation of corrective actionsManagement of a team of 20 people across various Category Management roles (purchasing, supply chain, marketing, and merchandising)
Reviews
Recommendations
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Education
- Civil Engineer from MinesMines Nancy School of Engineering2004