Freelancer profile translated to English.
Back to original languageAbout Céline
Product Manager specialized in cosmetic development and innovation, I support beauty, skincare, and dermocosmetic brands in the creation and launch of new products, from idea to go-to-market.
With over 5 years of experience in international groups and cosmetic laboratories (L’Occitane, Melvita, Shiseido, Laboratoire Karman), I am involved in:
• Product development and project management,
• Marketing strategy and brand positioning,
• Coordination of R&D, packaging, and regulatory teams,
• Product launches and 360° activations,
• Market analysis, trends, and business performance.
I have participated in the development of over 40 products and managed skincare and dermocosmetic ranges for international markets.
Creative, organized, and results-oriented, I can assist you with both strategic and operational missions: product innovation, branding, storytelling, range launches, competitive benchmarking, project coordination, or product portfolio optimization.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Bordeaux (up to 50km)
Experience
- Groupe L'OCCITANE,International Development Product ManagerJuly 2024 - December 2025 (1 year and 5 months)Melvita, Paris, France- Contribution to the strategic relaunch of the brand, building the 3-year innovation pipeline, and managing 4 key ranges (30 references, +20 innovations including 2 best-sellers)- Development of product innovation concepts and definition of the marketing mix: formula, packaging, price, storytelling, and claims- Development of new products from ideation to go-to-market, in coordination with cross-functional teams (R&D, packaging, regulatory, finance...)- Writing of launch briefs and 360° activations adapted to international markets- Performance analysis (sell-in, sell-out, KPIs) and product portfolio optimization recommendations
- Laboratoire Karman, AggapiMarketing Development Product ManagerNovember 2021 - March 2024 (2 years and 4 months)Bordeaux, France- Creation from scratch of 2 dermo-cosmetic brands: name, positioning, storytelling, product assortment definition, art direction brief and management- Development of +20 new products: coordination of R&D, design, packaging, regulatory, and perfumer, management of tenders and supplier selection (Aggapi - Victoires de la Beauté 2023)- Profitability monitoring: cost management, pricing, margins, and optimization- Management of the Aggapi launch: POS, kits, and sales training (+50 pharmacies in the first 2 months)- Panel analysis, trends, and strategic recommendations
- Groupe L'OCCITANE,International Development Assistant Product ManagerJanuary 2021 - July 2021 (6 months)Melvita, Paris, France- Product development monitoring in coordination with formulation, packaging, and supply chain teams- Participation in the preparation of marketing materials and international launch tools- Monthly performance analysis and business reporting- Competitive benchmarking and market trend monitoring
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Education
- Specialized Master's DegreeKEDGE BS2021Master spécialisé en
- Economic preparatory class (ECE)Lycée Saint Exupéry2017Classe préparatoire économique (ECE)