Freelancer profile translated to English.

Description

I support beauty and wellness brands (skincare, hygiene, fragrance, food supplements) in the creation, development, and launch of new products, from concept to market.

After more than 4 years of experience at L'Occitane, Melvita, Shiseido, and in cosmetic laboratories, I contributed to the development of over 40 products, the relaunch of strategic lines, and the creation of two dermo-cosmetic brands, including Aggapi, which received an award at the Victoires de la Beauté.

I can assist you with:

• End-to-end cosmetic product development

• Brand or line creation/extension

• Brand positioning and product strategy

• Market research, benchmarks, and competitive analysis

• Coordination of R&D, packaging, and regulatory teams

• Product launches and marketing activation plans

• Portfolio optimization and line performance

I work with start-ups, laboratories, SMEs, and established brands on both strategic and operational missions, with an approach that combines creativity, rigor, and a results-oriented mindset.

Would you like to know more about my background, discover my portfolio, or see my management recommendations? Don't hesitate to contact me, I'd be delighted to discuss your project.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

Groupe L'OCCITANE,
International Development Product Manager
July 2024 - December 2025 (1 year and 5 months)
Melvita, Paris, France
- Contribution to the strategic relaunch of the brand, building the 3-year innovation pipeline, and managing 4 key lines (30 references, +20 innovations including 2 best-sellers)

- Development of product innovation concepts and definition of the marketing mix: formula, packaging, price, storytelling, and claims

- Development of new products from ideation to go-to-market, in coordination with cross-functional teams (R&D, packaging, regulatory, finance...)

- Drafting of launch briefs and 360° activations adapted to international markets

- Performance analysis (sell-in, sell-out, KPIs) and product portfolio optimization recommendations
Product Development Product Innovation Product Marketing Project Management Cosmetics
Laboratoire Karman, Aggapi
Marketing Product Development Manager
November 2021 - March 2024 (2 years and 4 months)
Bordeaux, France
- Creation from scratch of 2 dermo-cosmetic brands: name, positioning, storytelling, product assortment definition, artistic direction briefing and management

- Development of +20 new products: coordination of R&D, design, packaging, regulatory, and perfumer; management of tenders and supplier selection (Aggapi - Victoires de la Beauté 2023)

- Profitability monitoring: cost management, pricing, margins, and optimization

- Management of the Aggapi launch: POS materials, kits, and sales training (+50 pharmacies within the first 2 months)

- Panel analysis, trend monitoring, and strategic recommendations
Branding Product Launch Cosmetic Packaging Project Management Dermo-cosmetics
Groupe L'OCCITANE,
International Development Product Assistant
January 2021 - July 2021 (6 months)
Melvita, Paris, France
- Product development monitoring in coordination with formulation, packaging, and supply chain teams

- Participation in the preparation of marketing materials and international launch tools

- Monthly performance analysis and business reporting

- Competitive benchmarking and market trend monitoring
Product Development Project Management Product Marketing Market Analysis GMS