About Céline
French
Native or bilingual
Experience
- LE MOT MAGIQUECommunicator & Freelance Copywriter | Editorial Strategy, Copywriting & AI | Pen and IdeasPUBLISHINGJanuary 2018 - Today (8 years and 5 months)Lille, France✨ Do you have a message to convey, but not the words and strategy to say it? I put my strategy, my pen (and my ideas 💡) at the service of companies, brands, institutions, and associations that want:✔️ impactful content✔️ clear communication✔️ a coherent communication strategy✔️ support and training📰 Editorial Communication & Journalism- Internal newspapers, company magazines- Articles, interviews- Press releases📝 Web & Print Content- SEO Copywriting- Emailings, newsletters- Video scripts and voice-overs- Sales pitches and brand storytelling- Impactful PowerPoint presentations🤖 AI-Assisted Copywriting- Expert use of generative AI (ethical, GDPR, RGAA)📣 Institutional & Associative Communication- Circulars, posters, brochures, event materials- Coordination and management of media (print and web)- Event, internal & external communication📚 Narrative & Biographical Writing- Custom biographies, life stories- Creative writing workshops🎨 Graphic Design & Layout (DTP)- Layout and creation of attractive, readable, and engaging materials- Graphic design in harmony with your visual identity and content🧭 Editorial Strategy & Content Marketing- Content audit and editorial redesign- Consulting on editorial line and brand tone- Global design of communication materials📱 Social Media Copywriting- Creation of impactful posts (LinkedIn, Facebook, Instagram)- Editorial calendars- Appropriate tone, short formats, storytelling, and engagement🧾 Secretarial & Editorial Assistance- Note-taking, minutes, summaries- Proofreading, editing, and rephrasing of documents- Professional data entry and formatting (Word, PDF, PPT)- Occasional or recurring administrative organization and management
- 3SUISSESMultichannel CopywriterE-COMMERCEDecember 2014 - March 2018 (3 years and 3 months)Croix, France- Conception in a creative team with Art Director and Web Designer of "topics" related to commercial highlights- Multichannel copywriting: website, email, tablet and mobile, social media...- Writing editorial content for print and digital magalogs- Leading with Art Director on the creation of thematic tutorial videos (storyboards, scriptwriting, SEO-optimized summaries and titles, YouTube publication...) in coordination with the style, SEO, social media, and e-merchandising teams- Other strategic communication projects in creative teams (Art Director, Copywriter, Web Designer) or editorial teams with Copywriter- Application of the global editorial charter in collaboration with a Parisian agency
- LA VOIX DU NORDLocal Press CorrespondentPRESS AND MEDIAJanuary 2005 - June 2009 (4 years and 6 months)Lille, FranceProposal, writing, and photography for local reports on the Lille-Ronchin and Lille-Faches-Thumesnil areas based on the event calendar and themes chosen in editorial meetingsContact with municipal officials, local associations, and local issues
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Education
- Web Specialization (Digital Project Manager, SEO, UX/UI Design, Community Management, Web Video Project...)Continuing Education2017
- Master's Degree in Copywriting ProfessionsUniversity of Lille 32007