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Céline PannecoucqueCP

Céline Pannecoucque

Marketing Consultant Expert | Brand Strategy

€1,400/day
Tournai, BE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Céline

Brand strategist and marketing and communication consultant, I support leaders and their teams and assist them in creating and defining their company's brand positioning.

📄 Services: consulting in brand and internal & external communication strategy for companies, agencies & startups

🔹 Branding: brand platform, positioning, brand promise, storytelling, brand identity;
🔹 Vision builder: creation of a shared foundation for the entire company (collective intelligence)
🔹 Brand content, editorial strategy, storytelling, content pillars
🔹 Customer experience: customer loyalty & enchantment strategy
🔹 Change Management: internal implementation of strategic changes


🤝 Promise: to help you build a fair, engaging, differentiating, and attractive brand that will be a source of customer acquisition and loyalty.

🎯 My goal: to make your brand a source of satisfaction and engagement, both internally, for you and your teams, and externally, for your customers.

👩‍🎓 My expertise: creating a vision for each organization, writing a coherent, motivating, and attractive brand story. The result? Engaged and engaging brands that delight their target customers at every touchpoint.

🚀 My conviction: a company's success depends on the development of a unified, embodied, and differentiated brand. A brand that will give the company and its customers all the necessary value to create sustainability and loyalty.

🍀 My ambition: to encourage sustainable and ethical marketing, conscious of its responsibility and its role in raising awareness of the social and environmental issues at play in our societies.
  • French

    Native or bilingual

  • Dutch

    Fluent

  • English

    Fluent

  • Spanish

    Conversational

  • Italian

    Basic

Can work on-site
Tournai (up to 50km), Lille (up to 100km), Bruxelles (up to 100km), Mons (up to 100km)

Experience

  • Sensa-Agency
    Marketing & Communication Strategist
    January 2021 - Today (5 years and 5 months)
    Tournai, Région wallonne, Belgique
    Specialist in customer acquisition and loyalty, I create visibility and value for your brand at every customer touchpoint. How? By developing brand strategies and experiences to acquire and delight your customers.
  • Alpaga Agency
    Advertising Manager / Account Manager
    September 2019 - December 2020 (1 year and 3 months)
    Mons, Belgique
  • Vadigran
    Communication & Marketing Manager
    February 2015 - May 2019 (4 years and 3 months)

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Education

  • Master in Communication - Marketing
    Université Libre de Bruxelles
    2007
  • Master in Information Communication
    Université libre de Bruxelles
    2007

Skill set (20)

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