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Céline PaccoudCP

Céline Paccoud

Strategic Marketing/Com & Project Management Consultant

€550/day
1 project
Nice, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Céline

With over 15 years of experience in communication and marketing, I have a 360° view of the discipline with both a strategic and operational approach.
Business and Customer Relationship oriented, I advise you on your communication and brand image challenges.
Serving major players (large companies, VSEs/SMEs, public and associative sectors), I have supported them in expressing their needs, defining market/communication strategies, their positioning, and the development and promotion of strategic and operational projects.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Nice (up to 50km)

Experience

  • Entreprise Internationale Catering
    Competitive Analysis - Benchmark of 11 Competitors' Offerings
    June 2024 - June 2024
    Comprehensive benchmark conducted on competitor product categories and references
    - Number of products / references
    - Price
    - Packaging
    - Market trends

    - Product and range recommendations
    Benchmarking and Competitive Analysis Benchmark
  • Université Côte d'Azur
    Communication Strategy & Plan | Project Management for "Recovery Plan" Communication
    PUBLIC SECTOR
    March 2022 - December 2022 (10 months)
    Nice, France
    With over 54 million euros obtained within the framework of the "France Relance" government plan, Université Côte d'Azur underwent an ecological transition with the energy renovation of 8 of its campuses. I supported the university in the Communication aspect of the recovery plan, a true strategic and political challenge:
    - Development of the communication strategy
    - Implementation of action plans
    - Reporting, interviews, and writing web content to highlight energy-related work
    - Project management: deployment of a dedicated application "UnivCA Connecté" to inform the community (students/staff/teachers) about disruptions and inconveniences related to the work
    - Creation of communication materials (posters, flyers...)
    - Event management: ministerial visit, construction site information breakfast...
    within the framework of the "France Relance" government plan
    Communication Strategy Web Writing Event Organization Project Management
  • MediaSchool Nice
    Lecturer
    EDUCATION AND E-LEARNING
    September 2021 - December 2021 (4 months)
    Nice, France
    Lecturer, teaching courses to Master 2 students:
    - Project management and leadership,
    - Project budget management
    Project Management Training

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Education

  • Master 2 in Marketing & Strategy – specialization in Organizational Communication
    IAE Nice
    2010

Certifications

  • Webmarketing Project Manager (Level II)
    Pôle Universitaire Léonard de Vinci Paris
    2018

Skill set

Categories