About Céline
French
Native or bilingual
English
Fluent
Experience
- BFORBANKSocial & paid media managerBANKING AND INSURANCEJanuary 2023 - Today (3 years and 4 months)Paris, France- Definition of social media communication strategy- Management and monitoring of paid media campaigns- Writing of publications, management of schedules and moderation- Creation of social media guidelines and training materials- Management of influencer partnerships (research and identification of profiles, contact, follow-up, impact assessment)- Campaign monitoring and reporting- Social media monitoring
- bpifranceSenior Social Media ManagerBANKING AND INSURANCEJanuary 2021 - Today (5 years and 5 months)Paris, France- Definition of social media communication strategy- Writing of publications, management of schedules and moderation- Creation of social media guidelines and training materials- Management of influencer partnerships (research and identification of profiles, contact, follow-up, impact assessment)- Management of paid media campaigns- Campaign monitoring and reporting- Social media monitoring
- HIGHCOCommunity Management ManagerSOCIAL NETWORKSFebruary 2016 - December 2020 (4 years and 11 months)- Daily management of the client portfolio: in-person and phone meetings, writing meeting minutes, client validation...- Daily strategic support for clients.- Management of publication calendars: writing, concept creation, iconographic research, storyboards for video content...- Creation of social media guidelines (Facebook, Instagram, Twitter).- E-reputation management: monitoring and responding to detractors on social networks.- Influencer programs: research and identification of influencers, contact, follow-up, impact assessment.- Creation and management of Social Ads campaigns (Facebook, Instagram, Linkedin...).- Monitoring and reporting of national and international campaigns.- Identification and exploitation of best practices, new uses, trend detection.- Benchmarking of competitor and influencer profiles.- Participation in tenders and design of social media strategies.- Supervision of the "community management" team.Clients: AFER, Allianz, Covéa, Enedis, GMF, Clarins, Pilot, Mugler, SNCF, Azzaro, Géant Casino, Virbac, Chupa Chups, M6, W9, Carrefour Voyages, Carrefour Ooshop, Wonderbra...
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Education
- Master MICC (Marketing International Communication Culture)IAE Lille2015
- Bachelor's degree in Strategies & CommunicationsISTC2012