Freelancer profile translated to English.

Description

Marketing Coordinator | Project Management | Digital Strategy

Withover 5 years of experiencein marketing project management, I specialize in creating digital strategies, visual content creation, and coordinating multichannel campaigns. I assist companies remotely in developing their online presence, from strategy to creative implementation.

I specialize in the following areas:

**Digital Marketing Strategy**: developing effective strategies for web campaigns, social media, and SEO/SEA actions.

Visual Content Creation and Management(Canva).

**Project Coordination**: overseeing advertising campaigns, from planning to execution.

**Web Writing and Copywriting**: writing content optimized for the web (blog posts, site pages, marketing emails).

**Remote Event Management**: coordinating online events, managing partners, invitations, and feedback tracking.

I offer my expertise for remote creative and strategic missions, respecting deadlines and budgets. Feel free to contact me to discuss, I am here to help and support you in the success of your projects!

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Neuchâtel (up to 50km)

Helvetica Brands, Swiza
Marketing Project Manager
February 2025 - Today (1 year and 4 months)
Delémont, JU, Switzerland
Swiss pocket knife manufacturer

Steering and implementation of marketing and communication campaigns.
Coordination of events, activations, and partnerships to strengthen brand awareness (sponsorships, collaborations).
Development and optimization of the website to improve user experience and conversion.
Implementation of an emailing tool and management of CRM campaigns to build customer loyalty.
Competitive analysis and budget monitoring, with strategic recommendations based on market data.
Inox Communication
Marketing Project Coordinator
January 2019 - March 2024 (5 years and 2 months)
Neuchâtel, Switzerland
Communication agency specializing in positioning and brand strategy

Management and coordination of marketing projects for various clients (branding, advertising campaigns, digital, social media).
Client relations & strategic consulting: supporting brands in defining and optimizing their communication.
Content production and asset management: writing, visual creation, and tracking of assets with creative teams.
Organization and supervision of photo shoots and video productions, ensuring alignment with brand image.
Vendor management and contract negotiation, ensuring deliverables meet expectations and budgets.
Monitoring and optimization of digital campaign performance (SEO, engagement, conversion).

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Bachelor of Business Administration with a specialization in Marketing & Communication
University of Applied Sciences and Arts, Neuchâtel
2018
Commercial Professional Matura and Federal Vocational Baccalaureate in Commercial Employee
Jean-Piaget High School, Neuchâtel
2015

Céline Matthey

Marketing Project Management

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