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Céline MaillardCM

Céline Maillard

Marketing Consultant I Digital I Communication

€600/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Céline

Managers and colleagues often describe me as dynamic, committed, tenacious, and unifying. My drive is fueled by the challenges I love to take on as a team, with vision, pragmatism, and passion.

As a marketer for over 20 years in international groups as well as SMEs, I conceive, build, and implement strategies that drive business growth, engaging clients and employees in a meaningful approach.

All my energy, my global vision, my ability to imagine solutions combined with solid experience in 360° marketing, innovation, and digital, are leveraged for leaders to enable them to deploy the strategies that will bring their vision to life.

#Strategy #GlobalVision #Marketing #Communication360 #Digital #Brand #Innovation #BusinessOriented #ResultsOriented #Management #KPI



"Like a general practitioner, I provide a pragmatic and personalized diagnosis, I handle basic care directly or surround myself with highly specialized experts depending on the complexity. I coordinate the entire recommended process to deliver a KPI-driven service that meets expectations."

See you soon!
Céline
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • LESLIE TOLEDANO BUREAU DE PRESSE
    FREELANCE IN PUBLIC RELATIONS
    PRESS AND MEDIA
    January 2023 - Today (3 years and 4 months)
    Paris, France
    Writing of opinion pieces, articles, press releases
    Public Relations Freelancer
  • GROUPE CIDER
    MARKETING AND COMMUNICATION CONSULTANT
    PUBLISHING
    January 2023 - April 2023 (4 months)
    Paris, France
    Website Redesign SEO Event Management
  • GROUPE CIDER
    Marketing & Communication Director
    PUBLISHING
    September 2020 - October 2022 (2 years and 2 months)
    Paris, France
    MISSION > define and deploy the Group's marketing and communication strategy
    Member of the COMEX l Management of a team of 10 people l Management of 3 budgets: €1M

    Brands:
    • CIDER – Publisher of tertiary furniture, B2B
    • La Manufacture – Publisher of habitat furniture, B2C

    MARKETING & BRAND: Definition of the brand platform l Visual identity redesign l Content strategy l Redesign/creation of sales support tools
    DIGITAL: Website redesign l SEO/SEA l Inbound & outbound marketing campaigns l Lead nurturing l CRM redesign
    PUBLIC RELATIONS: Agency management l Press release/opinion piece/interview production l Journalist interviews
    SOCIAL MEDIA: SMO/SMA Meta – LinkedIn – Pinterest – Creation of an Instagram shop
    EVENT MANAGEMENT: Organization of events such as trade shows, dinners, cocktails – 15/year
    KPI: Creation of matrices, monitoring and analysis of key indicators

    Examples of results:
    • +100% website visits, -25% bounce rate, +35% qualified leads
    • Implementation of reliable CRM dashboards for precise monitoring of commercial activity
    • Significant increase in subscribers and engagement on social networks
    Branding & Identity Social Media Strategy Public Relations Digital Marketing Management Marketing Strategy SEO Website Redesign Event Management COMEX

Recommendations

FU
SP
RA
+1
Former user and 3 other people have recommended Céline

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Education

  • BTS Business Action
    Rotrou
    1996
  • Project Management
    Centrale Lille
    2020

Skill set (55)

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