Freelancer profile translated to English.

Description

I have been a Media Buyer for 8 years, helping organizationsdevelop their digital visibilitythrough effective advertising acquisition strategies tailored to their objectives (Google Ads, Social Ads).

I particularly assistcompanies, associations, and cooperativesthat place societal and environmental issues at the heart of their mission.

The types of missions I undertake:

· Management of advertising campaign strategies (conversion, traffic, branding in synergy) I primarily work with Google Ads, Meta Ads, Pinterest Ads platforms.

· Structuring acquisition channels and monitoring profitability

· Definition and development of SEO and ASO content strategies

· Writing/copywriting of editorial content (pillar pages, product pages, category pages)

The tools I use:

· Google Ads, Meta Ads, Pinterest Ads, YouTube Ads

· Looker, Piano, Adobe Analytics, Google Analytics 4

· Semrush, Answerthepublic, Google Keyword Planner, Majestic

· Batch, Google Tag Manager, Notion

My preferred sectors:

· SSE (Social and Solidarity Economy), associations, NGOs

· Sustainable Food

· Environment

· Health

· Culture, Art, Performing Arts

📧 Let's connect!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lille (up to 30km)

Céline Leroux
Ads Expert | Social Ads · Google Ads | Traffic Management
CONSULTING AND AUDITS
October 2024 - Today (1 year and 10 months)
Lille, France
I helppositive impact organizationsdevelop their visibility and performance through digital acquisition strategies.

→Meta Ads (SMA) and/or Google Ads (SEA) Advertising Strategy
- Monthly campaign management
- Strategic recommendations

→ Natural Referencing (SEO): definition and development of SEO and ASO content strategies
- Keyword analysis
- Content creation and optimization (blog, Pinterest)
- Writing/copywriting of editorial content (pillar pages, product pages, category pages)
Social Ads Google Ads Traffic Management Pinterest Ads SEO Writing
Boulanger.com
Offline & Online Media Manager
E-COMMERCE
October 2024 - October 2025 (1 year)
Lesquin, France
· Co-construction of the media strategy with agencies to support:
-> the visibility and performance of commercial operations
-> the brand awareness of Boulanger and its services
· Management of online programmatic levers (DV360) or direct deals
-> display (demand gen, leboncoin)
-> video, BVOD, SVOD (YouTube Ads, Prime Video, TF1+, M6+)
-> online audio (Spotify, Deezer, YouTube Audio)
-> DOOH
· Management of offline levers (radio, OOH)
· Coordination with brand, retail, trademarketing, creative, co & web marketing operations teams,
· Campaign performance reporting.
Cross-functional Coordination Display Ads OOH DOOH Web Marketing Strategy
La Redoute
Traffic & Performance Manager
E-COMMERCE
April 2018 - June 2024 (6 years and 3 months)
Estaimpuis, Belgium
Optimization of the digital visibility of La Redoute .be, .nl sites through organic and paid channels:

· Development of strategies and media plans to be implemented, objective setting
· Budget allocation across various channels: SEA (Google, Bing), Display (Meta Ads, Criteo, Youtube, Pinterest), Price Comparison Sites, Affiliation
· Coordination and briefing of partners/agencies
· Ad copywriting, audience management, product feeds, and tracking
· Performance monitoring and optimization for conversion (ROI, CPA), recruitment, acquisition, and traffic (CPC, CPM)
· SEO, ASO optimization: product category optimization, keywords, partnership search, landing page creation
· Analysis, creation of Adobe Analytics dashboards
· Exchange of best practices and communication with international subsidiaries.
Paid Media Paid Social Traffic Acquisition Acquisition Strategy Digital Communication