Freelancer profile translated to English.
Back to original languageAbout Céline
Hello,
Digital marketing project manager and strategist for several years, I enjoy helping my clients optimize their performance, but also thinking together about their company's overall strategy, so that it is perfectly adapted to their needs and objectives, but also in line with their values.
I also support my clients as an outsourced Marketing and Digital Manager, through project management.
Furthermore, I work on website creation projects to ensure effectiveness from their launch.
Finally, I enjoy leading training sessions and coaching on marketing, digital, and business strategy topics.
Do not hesitate to contact me to discuss your needs.
See you soon
Céline
English
Conversational
French
Native or bilingual
Can work on-site
Angers (up to 50km)
Experience
- FreelanceMarketing & Digital ConsultantMarch 2021 - Today (5 years and 3 months)Angers, Pays de la Loire, France- Outsourced Marketing Manager (digital marketing, communication) - Digital project management (marketing support for website creation/redesign), webmarketing action monitoring - Marketing and webmarketing training - Coaching
- Agence 404Digital Strategy Manager | Referent for Agency 404 AngersJuly 2016 - March 2021 (4 years and 8 months)Angers- Definition and recommendations of synergistic digital strategies adapted to the objectives and needs of each client (project monitoring) or prospects (pre-sales).- Leading workshops on business strategy, digital strategy, digital transition and change management, and innovation implementation.- Implementation, coordination, support, and management of projects in conjunction with a dedicated webmarketing expert team, as well as external stakeholders (web designers, developers…)- Regular monitoring of objectives, budgets, and project profitability.- Presentation of monthly or quarterly reports to clients – strategic recommendations.- Leading webmarketing, digital strategy, and social media training sessions. (audiences include students, marketing/communication project managers, and business creators)- Leading events on the theme of digital marketing ---- Definition and management of the agency's external and internal marketing-communication strategy, from 2017 to 2019 ---- Definition of the sales and financial strategy for the Angers BU, since 2019
- Groupe La BoucherieMultimedia Marketing ManagerMarch 2011 - March 2016 (5 years)Digital - Management of the brand's digital strategy (website, application, extranet…) and daily monitoring - Community Management - Budget management and results analysisCRM - Development of the annual recruitment and loyalty strategy (implementation of a referral program and launch of a loyalty card) and daily technical support - Implementation and monitoring of national and local promotional campaigns - Budget management and results analysisInstitutional Communication - Development of the brand communication strategy, employer branding, and B2B communication - Logistical and commercial organization for participation in Franchise ExpoMiscellaneous - Management and training of students and a customer relations officer - Creation and deployment of a restaurant concept for the Group - Consulting, training, and creation of tools for B2B and B2C sales forces - Marketing and communication support for local initiatives
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Education
- Manager in Business Management (Master Level II – NSF 310 – RNCP)Ecole Supérieure de Management en Alternance (ESM-A)2009
- DUT in Marketing TechniquesIUT Angers2006