Freelancer profile translated to English.
Back to original languageAbout Celine
A signature = The balance between creativity & a sense of excellence, inherited from seven years spent in the luxury sector.
I work remotely from Marseille and travel to Paris as needed.
I launched my freelance activity after 11 years of experience in digital marketing in the luxury hotel sector and then in the spirits industry.
My areas of expertise are strategic planning, brand content creation, event marketing, and a specialty in urban music.
My clients are in the music, industry, and event sectors, or they practice medical professions: they entrust me with their image, their projects, their music albums, their collaboration or co-branding wishes with brands - I develop roadmaps for them that will enable them to achieve their long-term goals, and I take care of implementing them with the guiding principle that has always governed my work as a common thread: excellence of execution.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Marseille (up to 50km), Paris (up to 10km)
Experience
- Agence On DutyFreelance project director (events/ digital marketing)LUXURY GOODSSeptember 2020 - Today (5 years and 9 months)Marseille, FranceMARKETING & DIGITAL MARKETING: Project management for clients in the music, art and photography, and industry sectors, or for agencies (communication/event management).EVENT PLANNING: Event planning (venue, music programming, F&B, staff), media coverage management, influence plan, content creation & brand content.STRATEGIC PLANNING: Responding to tenders, developing and implementing roadmaps to achieve long-term objectives.
- Pernod RicardSenior Project ManagerWINE AND SPIRITSMay 2016 - September 2020 (4 years and 4 months)Marseille, FranceSTRATEGY & TARGETING: Originator and implementer of the new strategy for the Chivas Regal target audience: infiltration strategy of a strategic target through its crusaders.INFLUENCE MARKETING: Infiltration of the brand within French hip-hop culture through talents, opinion leaders, artists, and their entourages.EVENT PLANNING: Organization of events (listening parties, release parties, award ceremonies and decorations, inaugurations), product placement, development of partnerships with brands and artists, influence and seeding.Initiator and manager of the following activations:- Partnership with artist Oxmo Puccino: organization of his 20th anniversary after-shows "Opéra Puccino", his "Social Club" listening sessions, a pirate concert, his "La Nuit du Réveil" release party, and most recently his honorary award "Officer of Arts and Letters": a "one shot" partnership transformed into a consolidated relationship with the artist and his team.- Partnership with photographer Fifou: establishing lasting visibility within his studio, artist activations, and organizing the venue's inauguration.- Takeovers on brand activations: Nike, Adidas, Reebok, Comme des Garçons, Puma x Alonzo, Entorse Mag, VOS, Carharrt x Motown...- Bar takeovers at release parties: Sofiane Pamart, DJ Dirty Swift, Niro, ...
- Pernod RicardDigital Marketing Project ManagerWINE AND SPIRITSMay 2016 - September 2020 (4 years and 4 months)Marseille, FrancePREMIUM DIGITAL MARKETING: Management of the digital ecosystem for premium whisky and Champagne brands in the company's portfolio (The Glenlivet, Jameson Irish Whiskey, Chivas Regal, Perrier-Jouët): definition of strategic roadmaps including digital media, social networks, brand content creation, influence and event amplification operations (impact of key events), as well as KPI monitoring, within the context of compliance with the Evin Law.EVENT MARKETING: Member of the project committee for the portfolio's Brand Experiences.MANAGEMENT: Supervision of two people.
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Education
- Specialized MBA in Corporate Travel Management, Travel ManagementESCAET (Higher School of Tourism and Business Administration of Tourism)2010MBA Spécialisé Corporate Travel Management, Management du voyage
- Bachelor's Degree (3rd year), English Language and Literature/LettersUniversity of Provence (Aix-Marseille I)2009Licence 3, English Language and Literature/Letters