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Céline KoesslerCK

Céline Koessler

Merchandising-VM-Set Design-Visual Creations

€400/day
Colmar, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Céline

Hello,

Shall we introduce ourselves? I'm Céline, a professional passionate about merchandising and visual creation!

What characterizes me is undoubtedly my creativity and my determination.
I put all my energy into Picture Organic Clothing for 3 years. My goal? To create the merchandising department. A real challenge, I agree! Everything had to be done: merchandising strategy, creation of merchandising tools, concept development, team training, set design, etc...
It wasn't always easy, but I'm proud of this experience. My commitment allowed me to prove myself as Merchandising & POS Manager and to build a solid foundation in merchandising.

In December 2019, I decided to leave everything behind and embark on the incredible adventure of entrepreneurship. I therefore created KOES, specializing in merchandising, visual merchandising, and visual creation.
With 7 years of experience in the field, and over 4 years running my own business, I've had the opportunity to work on various projects involving merchandising strategy, 3D/2D plan creation, visual merchandising, set design, window displays, etc. for several companies such as Lacoste, Picture Organic Clothing, Salomon, Rossignol...

My 360° expertise guarantees the realization of all your projects, from the creation of your visual identity to the enhancement of your point of sale. By adopting a global approach to merchandising, my mission is to help my clients fully leverage their brands, products, and universe.
By working together, we will develop the best merchandising strategy to convert passersby into customers and boost your sales.


Don't hesitate to contact me, I would be delighted to discuss your projects with you!



  • English

    Basic

  • French

    Native or bilingual

Can work on-site
Colmar (up to 50km), Mulhouse (up to 100km), Strasbourg (up to 100km)

Experience

  • KOES
    Merchandising & Communications Consultant
    CONSULTING AND AUDITS
    December 2019 - Today (6 years and 6 months)
    Colmar, France
    VISUAL MERCHANDISING:
    - MERCHANDISING CONSULTING
    - FIELD MERCHANDISING
    - MERCHANDISING BOOK
    - ZONING
    - SHOWROOM INSTALLATION
    - MERCHANDISING TRAINING
    - WINDOW DISPLAY DESIGN & INSTALLATION
    - SALES SPACE PLANNING
    - SET DESIGN
    - EVENT DECORATION

    VISUAL COMMUNICATIONS:
    - VISUAL IDENTITY
    - GRAPHIC DESIGN
    - INFOGRAPHICS
    - POS DISPLAYS / IN-STORE SIGNAGE
    Merchandising visual merchandising Graphic Design Visual Creation Infographics Visual Communication
  • Picture Organic Clothing
    Merchandising and POS Manager
    SPORTS
    January 2017 - January 2020 (3 years)
    Annecy, France
    UPSTREAM STRATEGY:
    POS DISPLAYS/CORNERS:
    - Development of POS displays and corners
    - Supplier management
    - Budget monitoring
    - Project tracking

    MERCHANDISING:
    - Creation of the merchandising department
    - Creation of merchandising tools (merchandising book, merchandising plan, ...)
    - Merchandising atmosphere simulation
    - Creation of window displays, window books & implementation in Picture shops and with distributors
    - Development of the franchise concept
    - Merchandising referent for Picture shops
    - Creation & Layout of stands
    - Planning and setup of the showroom

    FIELD STRATEGY:
    - Merchandising tours FRANCE autumn/winter and spring/summer
    - Merchandising training for sales staff
    - Reporting of relevant ongoing developments in stores
    merchandising visual merchandising window display set design pos displays corner retail guidelines

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Education

  • BTS Management of Commercial Units
    Lycée Camille See
    2016
    BTS en Alternance, pendant 2 ans chez CLIPSO PRODUCTION en tant qu'assistante commerciale.
  • Visual Merchandising Manager Diploma
    IDAE: Institute of Design and Space Planning
    2017

Skill set (28)

Categories

  • Other