Freelancer profile translated to English.
Back to original languageAbout Celine Jeanne
I am a Marketing expert, with a Fashion, Design & Luxury specificity, acquired during my 25 years of experience in the most beautiful houses, brands and international prestige brands.
Is your company or brand losing momentum, looking for meaning or repositioning?
I am THE person to support you in reconnecting with success.
I greatly appreciate cross-functional missions, allowing me to respond to constraints related to identity, image, product offering, communication or distribution.
I can bring you a strong and transgressive vocation, with a certain competitive advantage.
Alongside you, we will activate the various levers of the marketing mix, able to decline your brand in a coherent way through all its messages, all points of contact with the customer: logo, product, communication tools, point of sale.
In summary, here is my scope of skills:
• Experience in the LUXURY, DESIGNER and FASHION sectors
• 360° BRAND Management: Identity Marketing & Mkg mix skills, both strategic and operational.
• STYLE Direction: Skill in managing and arbitrating Creation
• COLLECTIONS / PRODUCT & OFFER Direction: Expertise in offer construction, assortment structure, retroplanning and budgets. Skills in managing industrial development and Sourcing raw materials and manufacturing base
• Management of MULTIDISCIPLINARY TEAMS: Creative, Workshop and Product Division, as well as Marketing and Communication
CONFIDENTIAL FILES / on request
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 30km), Bordeaux (up to 30km), Lille (up to 30km), Lyon (up to 30km), Montpellier (up to 30km)
Experience
- ConfidentielMarketing DirectionFASHION AND COSMETICSJanuary 2017 - Today (9 years and 5 months)Paris, France * Marketing Strategy & Brand Identity: * Analysis and diagnosis of brand issues (SWOT) * Definition of the brand's mission * Definition of the symbolic fundamentals of the brand, its positioning, its territory, its identity * Translation of the brand's lexicon and DNA and piloting its application in each product as in all other messages issued (Points of Sale, Communication) * Strategic & Operational Planning: - Development of marketing plan & budget, anticipation and evolution of markets - Identification of actions and tools, key success factors to ensure the brand's recovery and the company's financial sustainability * Offer and Collections Strategy: - Implementation of the "product" policy, the construction of assortments - Launch of new product categories and reflections on market opportunities, in compliance with the brand's DNA, internal and external constraints, and the necessary creation of value for the final customer - Definition of product ranges according to the "quality / price / style / signature" ratio * Image, visual, editorial and digital Communication Strategy: - Development of the global B2B and B2C communication plan, - Piloting, validation and control of actions and tools (definition of the graphic charter, redesign of the website, creation of press kits and releases, lookbooks, scenographies, events * Participation in the overall Strategy of the Company * Management of multidisciplinary teams: Marketing / Communication / Press / Creation Studio Department
Recommendations
FU
FU
+2
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Education
- 3rd cycle of specialization in Fashion managementIFM1995