Freelancer profile translated to English.
Back to original languageAbout Céline
Orchestrator of 360° marketing, I align strategic vision and field actions to accelerate growth.
Across the Rhodia stationery, food franchises, fashion, or roofing membranes sectors, I have developed expertise in strategic and operational marketing in complex environments.
Results-oriented, I have a strong customer focus and key skills to transform the company's strategic vision into a marketing action plan.
I unite teams to develop product launch projects or marketing campaigns.
As an employee or freelancer, I am based near Basel and open to all opportunities.
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Bâle (up to 50km)
Experience
- CCI FranceSuisseCommunication ManagerCIVIC AND SOCIAL ORGANIZATIONSSeptember 2024 - July 2025 (10 months)Bâle, SwitzerlandDefinition and deployment of the omnichannel promotion strategy (website, LinkedIn, newsletters, etc.); website traffic +8% and email open rate +5 points in 8 months (best rate: 48%);Animation of the Jurists & Tax Lawyers Committee (15 FR/DE experts); Steering and management of a mentoring program (benchmark, research and setup of a mentoring platform, marketing plan);Benchmark, implementation, and management of a time management solution (Lucca);Training and support for departments: development of tutorials, creation of templates, and setup of monitoring dashboards;Contribution to the implementation of a CSR approach within the CCIFS.
- Dörken MembranesFrance Marketing ManagerJanuary 2023 - August 2024 (1 year and 7 months)Mulhouse, FranceProposal and implementation of a Go-to-Market plan; Development of a technical content strategy; qualified leads +2% via webinars; Training and support for sales teams: optimal CRM usage, B2B NPS.
- Groupe ArmbrusterMarketing ManagerJuly 2022 - October 2022 (3 months)Proposal of the first Group marketing vision, approved by Management in 6 weeks; Organization of the annual event (450 professional visitors); Implementation of a segmented email campaign, 37% open rate.
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Education
- Master 2 Marketing and Market IntelligenceEM Strasbourg2010Master 2
- Master 1 Management SciencesUniversity of Haute Alsace2009Master 1 Sciences du Management