Freelancer profile translated to English.

Description

I am launching myself as a Freelancer after 30 years of experience in retail, which has been my common thread. I have covered various distribution channels (stores, web, integrated or franchised, B2B and B2C).

I have worked in markets undergoing restructuring or booming economically, with very stable or rapidly changing management teams.

I have worked with teams having different KPIs on the same weeks, I have structured regional or national product ranges, I have analyzed tools and teams for optimal implementation of the new structure.

My greatest strengths? My desire to always do better and be more operational, my leadership, and my human qualities that allow me to work quickly and effectively in direct or transverse teams.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 30km), Villepinte (up to 30km), Compiègne (up to 30km)

( 93) FBD GROUP
Category Manager/Head of Purchasing Group
RETAIL (LARGE RETAILERS)
January 2019 - July 2024 (5 years and 6 months)
Ain, France
FBD Group**: Europe's leading custom kitchen franchisor with brands: **Ixina - Cuisine Plus - Cuisines Références - VDBK and Cake Kitchen480 stores in France and Benelux.

Category Manager/Head of Purchasing Group

Structuring and managing a teamof 5 product managers (negotiating framework agreements/managing the offer/logistics conditions) and 3 database managers (integrating negotiations into back offices/feeding pilot tools/quality management). Parting ways with individuals who did not share this change policy and finding new employees: 3 replacements, 1 creation of a French Product Manager position, 2 assistant positions created, and 1 database manager position created.

Performance managementand KPI monitoring. Analyzing the needs of the Brands (Business Units) and ambitions to calibrate existing skills.

Negotiating new framework agreementsper supplier according to the Commercial Action Plans of each BU for the coherence of the overall offer, for the profitability of franchisees, and the improvement of the group's referral commissions. 40% increase in purchases between 2023 and 2019 (market development, market share gain from wholesalers, franchisee adherence). Maintained commissions between 2023 and 2022 despite a 20% decrease in turnover. Monitoring commercial performance.

Implementing operational processesthrough transverse management with the legal and accounting teams for better management of framework agreements, recovery of application contract budgets, and referral commissions.

Categories: Home appliances, sanitary ware, countertops, accessories, decor such as seating and lighting. Group turnover €911 million in 2022, €827 million in 2023. 30% of turnover generated by the portfolio. Purchases €109 million, including €69 million for the French market.
Change Management Profitability Analysis Risk Management Product Range Development Adaptability and Flexibility Transverse Management
( 93) Groupe Fnac Darty Direction Commerciale Nationale
Product Manager
RETAIL (LARGE RETAILERS)
September 2006 - January 2019 (12 years and 4 months)
93140 Bondy, France
**Product Manager for After-Sales Service (SAV) for Telephony and Connected Objects**: Negotiating 50 SAV framework contracts related to unique stock and auditing billing tools to determine which one to keep.

**Product Manager for Breakfast/Small Cooking Appliances**. Turnover of €109 million for 1.9 million units purchased. 20% of store traffic in small appliances. Leader in espresso machines, fully automatic coffee makers, tea makers, and slow cookers with over 25% market share. Significant market share gain in fully automatic coffee makers +35% and in high-end tea makers through impactful new merchandising. Strong B2B development by analyzing sales representatives' needs. Implementation of a specific supply calendar to avoid using store channel resources: Sourcing 100,000 units sold in Year N. Work on Sales and Forecast to reduce stock levels with a maximum rotation of 1.5 months.

Product Manager for Freestanding Cooking Appliances(stoves and microwaves, large barbecues, and air conditioning). Turnover of €68 million for 400,000 units purchased. Reduction of the stove range by 30% accompanied by regionalization of the range. Overhaul of the range cooker line following the discontinuation of a leading Rosières product, introducing the Falcon brand with a +45% turnover increase compared to a 30% increase in the average selling price of the chosen product.

**Product Manager for Domestic Telephony**. Reduction of the range of landline phones and fax machines. Work on still promising segments such as senior products and multi-function fax machines.

**Accessory Product Manager**: Liaison with Kesa (purchasing company for accessories and products sourced in ASIA for all European brands of the Group). Validation of product ranges and ordered stock. Implementation of Project X2: phasing out accessory-only sections to bring accessories closer to their main product counterparts. Work on merchandising, sales staff training, and setting up the product manager team at Darty to create ecosystems.
Darty
Regional Product Manager
RETAIL (LARGE RETAILERS)
June 2001 - September 2006 (5 years and 3 months)
Orléans, France
**Regional Product Manager**: Center-East Region, 13 stores (Alençon, Le Mans, 2 Orléans, 2 Tours, Chateauroux, Blois, Bourges, Nevers, Auxerre, Chalons, Troyes). Turnover increased from €3 million to €7 million.

Identification of improvement levers
Budget monitoring
Inventory management
Product lifecycle
Team training
Competitor surveillance
Store revamping and relocation.

Relaying national decisions to stores for the development of new categories, trends, and withdrawal of product families. Reporting to the regional management in Nantes and regular meetings at the Bondy headquarters with national teams. Out of Darty West's 5 regions, the area moved from 4th in profitability to 2nd.
Change Management KPI Monitoring Performance Improvement Retail Merchandising