Freelancer profile translated to English.
Back to original languageAbout CĂ©line
Hello đ
đ©đ»âđ» I'm CĂ©line,
I support you in managing high-performing marketing and communication projects, combining strategy, creation, and execution, to enhance your visibility, generate leads, and drive your growth.
đ Corporate Experience (5 years)
- Project management for agencies, large accounts, and the luxury sector
- Coordination of teams and service providers, priority management
- Adherence to deadlines and budgets, reporting and performance monitoring
- Collaboration with various stakeholders, adaptation to complex environments
Entrepreneurial Experience (6 years)
- Launch and management of international projects: wellness events, online training, community initiatives
- End-to-end management: from strategy to execution, including unforeseen event management and communication among multiple stakeholders
- Development of complete autonomy, versatility, and results-oriented creativity
- Global vision and ability to structure and bring complex projects to fruition
đ§ Why work together?
- Agile & creative, results-oriented approach
- Bilingual English,
- Available immediately đ«
CĂ©line
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- CĂ©line Freundlichđ Marketing & Communication Project Manager | Strategy â Content â SEO/SEA â Project ManagementCONSULTING AND AUDITSSeptember 2021 - Today (4 years and 11 months)Marseille, Franceđ Entrepreneurial Experience (6 years)- Launch and management of international projects: wellness events, online training, community initiatives- End-to-end management: from strategy to execution, including unforeseen event management and communication among multiple stakeholders- Development of complete autonomy, versatility, and results-oriented creativity- Global vision and ability to structure and bring complex projects to fruitionđ Corporate Experience (5 years)- Project management for agencies, large accounts, and the luxury sector- Coordination of teams and service providers, priority management- Adherence to deadlines and budgets, reporting and performance monitoring- Collaboration with various stakeholders, adaptation to complex environmentsđŻ Marketing & Strategy:
- Marketing audit, brand identity, positioning
- Multichannel marketing plan & customer journey optimization
- Conversion funnel & marketing automation
- SEO / SEA: website & landing page optimization
- CRM & digital tools: KPI tracking, reporting
âš Communication & Content:- Conversion-oriented storytelling & copywriting
- Content creation & editorial calendar
- Editorial charter & visual identity
- Press relations & influencer campaigns
đ Project Management:- Schedule management & deadline adherence
- Coordination of teams & external service providers
- Budget management & performance tracking
- Internal communication & clear reporting
- Simultaneous management of multiple complex projects
- EISENBERG ParisDigital Marketing ExecutiveFASHION AND COSMETICSJuly 2018 - June 2019 (11 months)MonacoEISENBERG Paris is an international luxury cosmetics company headquartered in Monaco Monte CarloMarketing & Ops:- Development of the annual Marketing Plan in tandem with the Digital Manager- Management and monitoring of projects in various markets (China, USA, Russia, EU)- Content creation, translations, and integration on websites, translated into 7 languages.â Operational support and handling of e-retailer requests- Creation of the monthly newsletter- Implementation of CRM campaigns, KPI analysis- Support for the digital team in cross-functional projectsCommunication & PR:- Development of the editorial calendar- Creation of editorial content with the Creative team- Global communication project monitoring (press review, specific communication tools for China, WeChat, etc.)- Community Management in compliance with existing charters and internationally- Creation of influencer campaigns (collaborations)- Monitoring of qualitative & quantitative KPIs and reporting of press and digital coverage internationally- Influencer monitoring (Lefty, ...)- Monitoring of market trends and competition
- LULL Paris & KOS ParisInternational Marketing ManagerFASHION AND COSMETICSNovember 2016 - February 2018 (1 year and 3 months)ParisMarketing and Communication:- Redefinition of the brand / brand strategy- Overhaul of the LULL Paris website- Development of the digital strategy- Creation of marketing content and tools- Relations with bloggers and influencers- Social media management, social CRM- Operational marketing (mailing, Adwords campaigns, ...)International Development:- Development of the International offering for Asia, Switzerland, and the USA.- Development of the aesthetic medicine/dermatology sector- Creation of the "Clinique de Beauté" universe and website- Creation of marketing documents adapted to different countries- Management of translation, integration, and referencing of the official multilingual website- Implementation of the USA e-shop- Development of partnerships- Supervision of 4 interns
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Education
- Integrative Holistic Health CoachInstitute for Integrative Nutrition2021The Institute for Integrative Nutrition (IIN) is the largest nutrition school in the world. IIN empowers people to transform the world with healthy lifestyle education.
- Master 2 (M2)IPAG Business School2016SpĂ©cialisation de Master en marketing digital (BAC +5 Grade Master) - Marketing management - Business Management - Outils de publication assistĂ©e par ordinateur (Photoshop, Illustrator et Indesign) - Recruter et fidĂ©liser des prospects - Leviers d'activation (les rĂ©seaux sociaux, l'affiliation, le display, les mĂ©dias classiques) - Optimisation et performance des campagnes - Certifications Google Adwords & Google Analytics. - Introduction au code HTML et CSS. - projets de groupe et cas rĂ©els d'entreprises. MĂ©moire : "L'intĂ©rĂȘt du storytelling et du brand content pour les marques de luxe".