Freelancer profile translated to English.
Back to original languageAbout Céline
After 9 years at Sephora, including over 5 years as a CRM Project Manager, I became a freelance consultant to diversify my experience in e-commerce and CRM. My goal is to help small and medium-sized businesses with their customer relationship and email marketing needs. I also assist them with other digital topics such as e-merchandising, project management, or product catalog management.
I support the definition and implementation of an email marketing and commercial animation plan.
I also help draft and implement an email charter that respects brand image, and ensure consistency of messaging on the website and in newsletters.
I work on defining an email animation and automation strategy with a focus on ROI.
With several years of experience managing a web catalog of over 1000 products, I am also proficient in managing product catalogs and working on e-merchandising (defining content strategy, briefs, creative monitoring, and online deployment).
Curious, open-minded, and rigorous, I am available up to 4 days a week, but I am flexible for missions between 1 to 4 days per week.
I am eager to support a team that needs assistance in implementing its digital projects.
If this is your case, contact me!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- La Roche-Posay - L'OréaleCommerce Project ManagerE-COMMERCEOctober 2021 - November 2022 (1 year)Levallois-Perret, FranceWithin the digital team, reporting to the eCommerce and CRM Director:• Monitoring sprints and monthly releases with the SFCC L'Oréal project teams• Monitoring mockups with the design team• Prioritizing feature/improvement tickets before the start of each sprint• Managing tickets on the Jira task management tool• Monitoring bug tickets via JIRA• Briefing and monitoring the merchandising agency for content• Brand layer merchandising• Writing release notes for countries to communicate new available content, the availability of features and improvements, and quick wins• Supporting countries migrating to SFCC/NGLora
- Little Big ChangeCRM Project ManagerE-COMMERCEJanuary 2021 - March 2021 (3 months)Paris, France• Implementation of automated email scenarios based on the customer journey to optimize customer and prospect relationshipso Proposal and implementation of an automation email program based on the customer journey (triggered emails)o Review of existing transactional emailso Review of existing marketing emailso Reporting, monitoring, and analysis of emailing results, and monitoring of automated campaigns.
- SephoraEmail Campaign ManagerE-COMMERCEAugust 2011 - June 2021 (9 years and 10 months)Neuilly-sur-Seine, FranceWithin the Online Marketing team:- Definition of the French emailing animation plan in line with the country's marketing and commercial animation plan- Supervision and routing of campaigns with the help of a junior: 3 to 4 email campaigns per week via Adobe Campaign- Coordination of various impacted teams (category management, web design, data mining, and routing providers), definition and creation of targeting, routing of campaigns.- Reporting, monitoring, and analysis of emailing results, and monitoring of automated campaigns.- Coordination of the redesign of the Sephora Europe emailing charter: analysis of different formats, redesign of templates with the creative team to adapt to mobile constraints, customer personalization, communication of the charter to various French and European teams.- Operational monitoring of the email platform migration (Splio to Adobe Campaign) in coordination with the email project team.During my time at Sephora, I also had the opportunity to work within different teams:- 2011 - Sephora.it launch project: participation in the creation of the product catalog, brand space, e-merchandising for the launch of the Italian e-commerce site, with over 5,000 SKUs and 100 brands.- 2012 - Offer: management of the product catalog, brand space, e-merchandising, and animations, promotions, and events for the sephora.fr site, with over 11,000 SKUs and 250 brands.- 2013 - Sephora.pl launch project: participation in the creation of the product catalog, brand space, e-merchandising for the launch of the Polish e-commerce site, with over 8,000 SKUs and 120 brands.
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Education
- Master Technology and ManagementNeoma Business School2009Programme TEMA : Master alliant la double compétence Technologies de l’information et de la communication et Management.