Freelancer profile translated to English.
Back to original languageAbout Céline
Expert in 360° Marketing, I offer my webmarketing services to support my clients in developing traffic for their showcase and/or E-commerce websites, in creating web content: SEO, web architecture, e-merchandising, blog writing, product descriptions, as well as in their digital communication: Social Media strategy, post writing, Marketing automation, Emailing writing.
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 20km), Paris (up to 10km), Tours (up to 10km), Bayonne (up to 10km), Biarritz (up to 10km)
Experience
- Aquitaine CultureDigital Transformation ConsultantCULTUREApril 2023 - Today (3 years and 4 months)Bordeaux, FranceSupport for the digitalization process of cultural and creative players (theaters, choreographic centers, festivals, cinemas, communication and event promotion agencies for cultural and sports events, leisure and cultural attractions...):- diagnosis and audit of digital communication tools (website, social networks, GMB establishment file, internal organizational tools)- definition of digital communication objectives- implementation of a priority action plan- training in digital toolsCertification AFDAS Occitanie, Auvergne-Rhône-Alpes, Centre-Val de Loire, Pays de Loire and Brittany.
- Egerie ParisE-commerce ManagerE-COMMERCEOctober 2022 - Today (3 years and 10 months)Paris, FranceWebmarketing:- Creation of customer acquisition campaigns (SEA: Google ads/Facebook ads)- Setting up a blog and writing articles- Optimization of natural referencing- Setting up commercial operations: mechanics, visuals, communication relays- Marketing automation: cart recovery, customer account creation funnel, newsletter subscription, post-purchase customer reviews...- Writing and sending emails: highlighting blog articles, commercial operations, highlights and news...- Monitoring performance indicators- Managing Google My Business listingE-commerce:- E-merchandising: collection descriptions, product recommendations and cross-selling, search filters, video and photo content, customer reviews...- Entry and optimization of product sheets (SEO)- Writing product photo shoot specifications- Monitoring turnover and stock
- ISG Luxury ManagementPedagogical Instructor/TrainerEDUCATION AND E-LEARNINGSeptember 2022 - Today (3 years and 10 months)Bordeaux, FranceConducting pedagogical interventions and evaluations:Level: MastersModules: Omnichannel, Webmarketing, Customer Relations and LoyaltyPreparation of course materialsConducting pedagogical interventionsPreparation of written and oral evaluation methods
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Education
- Master II Expert in Digital StrategyDIGITAL CAMPUS BORDEAUX2021
- BUSINESS SCHOOLSKEMA LILLE2000
Certifications
- Fundamentals of Digital MarketingDIGITAL WORKSHOPS GOOGLE2021
- Google AnalyticsGOOGLE ANALYTICS2022