Celine Fix

Consulting companies in the areas of SEO, SEA, website strategy, and content. Strategy development, project management, and operational implementation of digital marketing measures.

Strategic conception and management of the Europe-wide loyalty program to successfully develop installation customers into sales partners. Development and management of an EU-wide co-branding campaign with HORNBACH to increase brand presence. Responsibility for building and managing the company's internal loyalty program for over 3,000 B2B customers, including reporting and automation. Implementation of a B2B online portal with an integrated lead management tool and advertising material shop to optimize sales support. Planning and execution of trade fairs and events throughout Europe to strengthen customer relationships. Implementation of multi-market campaigns in the BeNeLux, France, and DACH regions for market penetration. Responsibility for EU-wide media planning (online and offline) to maximize reach. Efficient management of an annual budget of €200,000 (part of the department budget) and realization of 15% savings through targeted orders and negotiations.

Strategic planning and implementation of marketing campaigns in the UK, Ireland, France, and BeNeLux to increase brand awareness and sales. Introduction of reporting structures for detailed performance analysis and derivation of optimization measures. International introduction of loyalty programs to promote customer loyalty. Successful launch of an online advertising shop for print materials to increase efficiency in marketing material management.