Freelancer profile translated to English.

Description

With 17 years of experience in marketing and communication, I have worked within major companies such as Galeries Lafayette Group and Hopscotch Agency. Early in my career, I developed expertise in Trade Marketing and Brand Marketing. For over 6 years, I have been freelancing, supporting premium companies, brands, and institutions in their digital communication strategy: clarifying their positioning, structuring their online presence, and deploying meaningful and impactful content.

I am involved in both strategic thinking and operational implementation, with particular attention to consistency, message elegance, and tone accuracy. My approach is sensitive, rigorous, and always adapted to the uniqueness of each project.

🧩 My expertise:

• Trade Marketing

• Brand Marketing

• Digital Marketing and Communication Strategy

• Content Creation (copywriting, SEO, social media, emailings, influence)

• Visibility: SEO / SEA, social networks, sponsored campaigns

• Website redesign or creation (WordPress, Prestashop)

• Marketing project management and performance monitoring

👥 My clients:

Companies, brands, and institutions distinguished by their know-how, their demands, or their commitment — and who wish to establish a reference image in their field.

📍Based in Le Cannet (06), I support my clients locally and remotely.

Would you like to discuss your communication or digital visibility challenges?

👉 Write to me, I'd be delighted to discuss it.

Industry field of expertise

Languages

English
Fluent
Italian
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Le Cannet (up to 50km)

CF consulting & project
Digital Marketing Consultant
CONSULTING AND AUDITS
November 2018 - Today (7 years and 8 months)
Le Cannet, France
With 16 years of experience in marketing and communication, I have worked within major companies such as Galeries Lafayette Group and Hopscotch Agency. Early in my career, I developed expertise in Trade Marketing and Brand Marketing. For over 6 years, I have been freelancing, supporting premium companies, brands, and institutions in their digital communication strategy: clarifying their positioning, structuring their online presence, and deploying meaningful and impactful content.

I am involved in both strategic thinking and operational implementation, with particular attention to consistency, message elegance, and tone accuracy. My approach is sensitive, rigorous, and always adapted to the uniqueness of each project.

🧩 My expertise:
• Digital Communication Strategy
• Content Creation (copywriting, SEO, social media, emailings, influence)
• Visibility: SEO / SEA, social networks, sponsored campaigns
• Website redesign or creation (WordPress, Prestashop, Shopify)
• Marketing project management and performance monitoring

👥 My clients:
Companies, brands, and institutions distinguished by their know-how, their demands, or their commitment — and who wish to establish a reference image in their field.

📍Based in Le Cannet (06), I support my clients locally and remotely.

Would you like to discuss your communication or digital visibility challenges?
👉 Write to me, I'd be delighted to discuss it.
Audit Wordpress Prestashop Social Media SEO Webmarketing Strategy Branding CRM Digital Communication Digital Transformation Website Creation Team Management
Galerie Hurtebize
Communications Manager
ARTS AND CRAFTS
March 2019 - Today (7 years and 4 months)
Cannes, France
Responsible for all communications at Galerie Hurtebize, I manage the strategy and operational implementation of all communication tasks.

🌟 What I do:

SOCIAL MEDIA: Management and animation of the gallery's Instagram, Facebook, and LinkedIn accounts to enhance visibility and engagement.
-> 4.7K followers (x 10 in 4 years)

WEBSITE: Publishing new artworks, writing blog posts and biographies, and regularly updating content and new features.
-> Visits: 2.2K monthly (x 3 in 3 years)

CRM: Design and sending of newsletters, management of the customer database.
-> Average open rate 43%, average click-through rate 6.35%, average unsubscribe rate: 0.19%

PODCAST: Creation and production of a podcast series dedicated to art.

MEDIA: Network management and development of JCDecaux billboards

EVENT MANAGEMENT: Organization of exhibitions, cocktail parties, and other events, including associated communication.

VIRTUAL GALLERIES: Management and updating of the virtual gallery to offer an immersive online experience for visitors: Artsy, Artnet, and Artprice.

CATALOGUE AND STATIONERY: Design of business cards, folders, invitations, and other printed materials.
Showcase Website SEO SEA Social Media Google Analytics Google AdWords Wordpress Event Management Exhibition Setup CRM Communication Strategy
Les Duchesses Paris
Co-founder
FASHION AND COSMETICS
October 2016 - September 2018 (2 years)
Paris
Creation, establishment, and marketing of a jewelry brand (Saint Tropez, Pampelonne, and Antibes)

COLLECTION AND PRODUCTION:
- Definition and creation of collections
- Production supervision

MARKETING & SALES STRATEGY:
- Definition of objectives, strategy, and implementation, store setup: Trinity Saint Tropez, Moorea Plage Pampelonne, Annaki, and Verolive Antibes

WEBSITE AND SOCIAL MEDIA:
- Creation of the Prestashop e-shop site
- Social media (Facebook): definition of the communication plan and content management

COMMUNICATION:
- Creation of product packshots, communication visuals (shooting and retouching)
- Creation of communication tools, packaging, and graphic charter

MANAGEMENT TOOLS AND ROI ANALYSIS:
- Design of activity dashboards: catalog, referencing, cost price, sales statistics, accounting

LEGAL:
- Brand protection management: INPI brand registration, drafting: General Terms and Conditions, legal notices, confidentiality agreements, and service provider contracts.
Business Creation Art Direction Sales Strategy Positioning Strategy Product Development Product Design Project Management