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Céline FernandezCF

Céline Fernandez

consultant - marketing & communication project manager

€450/day
Cannes, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Céline

With 8 years of experience in marketing, communication and brand development for large companies (Galeries Lafayette Group, Le Public Système), I now support companies, from the development of their marketing strategy to the implementation of solutions. I work on one-off or long-term assignments according to your needs.

MY EXPERTISE:
Direct and operational marketing - Brand and/or retail animation - Brand development - Product development - Communication - Media - Public and press relations - Events - Management and analysis

I SUPPORT YOU ON:
- Audit: analyze your strengths and weaknesses
- Strategy and advice: define a marketing strategy according to your objectives
- Marketing and communication plan: apply a defined strategy according to your needs (argumentation, study and monitoring, sales support tools, etc.)
- Launch of new products and services: design of the marketing plan, implementation of your commercial actions, direct marketing, monitoring and evaluation of results
- Product marketing: development plan, positioning, pricing, direct and indirect resale channels
- Project management: support you or take full responsibility for your projects
- Digital marketing: support you in setting up or improving your digital strategy
- Design of documents and editorial content: design and writing of your internal and external communication documents
- Management and analysis: report and analyze the actions implemented

WHY WORK WITH ME?
- My skills: versatile and experienced, I have a 360 vision
- My flexibility: I adapt to your work environment quickly and I deliver a tailor-made service according to your expectations
  • English

    Fluent

  • Italian

    Fluent

  • French

    Native or bilingual

Can work on-site
Cannes (up to 50km)

Experience

  • CF consulting & projects
    CONSULTANT AND MARKETING & COMMUNICATION PROJECT MANAGER
    DIGITAL AND IT
    November 2018 - Today (7 years and 7 months)
    Cannes, France
    - ADVICE, STRATEGY AND IMPLEMENTATION: audit, recommendations, development of a marketing-communication plan and implementation
    - CONTENT PRODUCTION: writing editorial content (website, blog, social networks, internet and external communication)
    - PUBLIC RELATIONS: promotion of image and reputation, organization of events, development of partnerships

    Projects carried out for the marketing agency OPS2 Nice:
    > Collaboration response to call for tenders for visual identity - CHU Nice
    > Communication audit and benchmark - Essor Groupe
    > Training catalog (creative brief, CDF, layout) - TIMCI
  • Les Duchesses Paris
    ENTREPRENEUR
    FASHION AND COSMETICS
    November 2016 - Today (9 years and 7 months)
    Paris, France
    - COLLECTION AND PRODUCTION: definition and creation of collections, supervision of production
    - MARKETING & COMMERCIAL STRATEGY: definition of objectives, strategy, and implementation
    - WEBSITE AND SOCIAL NETWORKS: creation of the Prestashop e-shop site - Social networks (Facebook and Instagram): definition of the communication plan and content management
    - COMMUNICATION: production of product packshots, communication visuals (shooting and retouching), communication tools, packaging, graphic charter
    - ROI MANAGEMENT AND ANALYSIS TOOLS: design of activity dashboards: catalog, referencing, cost price, sales statistics, accounting
    - LEGAL: brand protection management: filing of the INPI brand, drafting: of the GTC, legal notices, confidentiality agreements and service provider contracts.
    Business creation Business strategy Commercial strategy Management control Product development
  • One Nation Paris
    MARKETING & COMMUNICATION MANAGER
    RETAIL (SMALL BUSINESS)
    November 2015 - May 2016 (7 months)
    Les Clayes-sous-Bois, France
    - CENTER ANIMATION: development and management of the implementation of the commercial and trade operations schedule
    - INTERNAL AND EXTERNAL COMMUNICATION: definition and implementation of the communication strategy: briefing of communication agencies (image, media and PR)
    - DIGITAL COMMUNICATION / CRM: support for the digital project manager in his missions (website, social networks and e-mailing)
    Direct marketing Media Digital communication Team management Communication strategy

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Education

  • Master Marketing and Communication
    Institut supérieur de Commerce Paris
    2009
  • Bachelor's degree in Economics - Management with a major in AES
    Université de Nice Sophia - Antipolis
    2007

Skill set (23)

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