Céline Duval

Drive the communication strategy for clients and prospects across the entire journey, from discovery to loyalty, to support growth and strengthen relationships with each audience segment. The goal is to ensure a smooth, consistent, and truly user-centered experience.

Conduct a comprehensive diagnosis of current performance, identify friction points, prioritize high-impact levers, and build a clear, measurable, ROI-oriented action plan. This approach focuses efforts where they generate the most value and establishes a continuous improvement dynamic.

Implement, monitor, and optimize campaigns, automations, and governance rituals, aiming to improve visibility, conversion, and retention. This includes regular message adjustments, key indicator monitoring, and inter-team coordination to ensure smooth and efficient execution.

Design various visual content, such as videos, static visuals, and carousels, for advertising campaigns on Meta, TikTok, and Snapchat. The objective is to create impactful materials, adapted to the codes of each platform, to increase engagement, visibility, and campaign performance.

Identify and test new lead acquisition channels, whether through influence marketing, newsletters, partnerships, or other innovative levers. This approach aims to diversify prospect sources, optimize acquisition costs, and strengthen brand presence with new audiences.

Oversee the redesign of the main website, with the goal of centralizing all group offers and presenting them coherently, accessibly, and attractively. This includes coordinating stakeholders, defining the site structure, improving user experience, and monitoring the launch to ensure a clear, effective final result aligned with strategic objectives.

Optimize the structure and content of IT tickets to facilitate understanding on first read, reduce back-and-forth between teams, and significantly speed up resolution times. This includes better formalization of needs, more precise categorization of requests, and harmonization of essential information for processing.

Improve internal communications to make information flow smoother, foster team collaboration, and support the adoption of new processes. The goal is to create an environment where everyone can easily access the right information, understand ongoing changes, and adopt new practices more quickly.