About Céline
French
Native or bilingual
Experience
- Freelance Communication Digitale (CM, Brand Content, redaction web...) et plusCommunity Manager, PR, CopywriterSOCIAL NETWORKSJanuary 2021 - Today (5 years and 6 months)I support brands, small or large, in the Food, Family, Publishing, Social Economy sectors, and more, in their digital communication: Community Management, Web writing, Brand Content, relations with influencers, and in some cases Press Relations (writing Press Kits, sending Press Releases...).Depending on needs, I also provide training on managing and animating social networks.2022 Review: one client broke their revenue record twice in six months, another now collaborates with a pool of about fifteen major influencers in their sector, as well as press coverage in mainstream magazines following the sending of a press release. And above all, kind, encouraging, motivating exchanges and messages 🤩
- Avec PlaisirSocial Media Strategist & Digital Marketing ExpertHEALTH AND WELLNESSJuly 2017 - November 2020 (3 years and 4 months)- Implementation of a global digital communication and marketing strategy.- Content creation (with visuals): Blog articles (+1M views/year), Social media posts (+15k Facebook fans), Ebooks, Newsletters (+1000 subscribers), recipes...- Management of the blog's editorial calendar, referencing & SEO- Social media management and community development- Organization of events (Halloween Pour Tous, Allergen-Free Restaurant Evenings, Allergy Show Conferences...) and marketing operations (Loyalty incentive program, Advent Calendar...)- Media Relations (writing and sending press releases) and Partnerships
- Management, Capital et Capital.fr (groupe Prisma Medias)Freelance JournalistJanuary 2010 - July 2017 (7 years and 6 months)Investigations, reports, and interviews on HR, employment, training, and business topics...
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Education
- Community ManagementIFOCOP - Professional Training Institute2018- Benchmarker la concurrence et effectuer une veille concurrentielle - Déterminer une stratégie de communication sur les réseaux sociaux - Analyser le comportement des internautes et définir la stratégie d’audience - Animer et fidéliser une communauté d’internautes - Optimiser le référencement - Gérer des campagnes publicitaires et de webmarketing - Attirer et travailler avec les membres influenceurs et prescripteurs - Rédiger des contenus éditoriaux - Faire du reporting et des correctifs - Gérer l’e-réputation de l’organisation
- JournalismeUniversité Tours Francois Rabelais, IUT Tours2004Année Spéciale de Journalisme (spécialisation Presse Magazine). Ecole reconnue par la profession
Certifications
- Community ManagementIFOCOP2018