Freelancer profile translated to English.
Back to original languageAbout Celine
Google Ads Expert focused on performance: Accelerate your growth with optimized and profitable Google Ads campaigns
😍5/5 on Maltfor over 100 successfully completed projects
💪9 years of experience on Google Ads(formerly AdWords)
🤝B2B and B2C experience**, in the **education(Le Wagon, ECAM LaSalle, CentraleSupélec Exed, Maxicours),recruitment(talent.io, RobertHalf),real estate(Zefir),health(inzee.care, FNI),ecommerce(BrandAlley, Faguo, Kosilum, Perifit),SaaS(Wonderpush),travel(Selectour)... sectors
💰5+ million euros successfully investedin Google Ads, Meta Ads, and LinkedIn Ads (monthly budgets between €1,000 and €300,000)
🏅 Certified Google Ads Partner and Microsoft Ads Partner
👩🎓 Graduate of the Master's in Economics and Business from Sciences Po Paris (2017)
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🚀 My services?
- Google Ads accountAudit+ action plan development and optimizations
- Creation of performance trackingdashboardsusing Google Looker Studio
- Ad-hoc Google AdsConsultingvia video conference
⚡ My services are for you if:
- You have a website where you make sales or collect leads
- You aim to increase your online sales or generate qualified prospects for your business
- You are willing to invest at least €3,000 in advertising budget per month (for smaller budgets, I offer Google Ads consulting services)
Looking forward to discussing your project,
Celine
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- ZefirHead of SEA (Google Ads / Microsoft Ads)REAL ESTATEJanuary 2024 - Today (2 years and 7 months)Management of Google Ads and Microsoft Advertising campaigns for the real estate startup Zefir from January to May 2024 and again from March 2025.I managed Google Ads and Microsoft Advertising campaigns for 5 months, from January to May 2024, while awaiting the recruitment of an Acquisition Manager. Objective: generation of qualified leads for the sales team. High volume and strong growth.In collaboration with the marketing team, several tests and optimizations of Google Ads and Microsoft Advertising accounts were implemented:- Monitoring lead value from the CRM and testing ROAS bidding (instead of CPA bidding) on several key campaigns- Optimization and launch of new Performance Max and Demand Gen campaigns with high-performing and scalable target ROAS Performance Max campaigns that generated a significant portion of leads and appointments at a very attractive cost- Management of monthly budgets exceeding €100,000- Ad optimization and launch of new tests- Import of more relevant conversions on Microsoft Advertising- Restructuring of several Search campaigns (pausing irrelevant/underperforming or redundant keywords, creating new ad groups, stopping underperforming broad match keywords, etc.)- Analysis of keyword quality scores and implementation of optimizations to improve them- Alignment of Google Ads and Microsoft Advertising account structuresResults:- +60% in spending on Google Ads between December 2023 and January 2024- 33% decrease in cost per qualified appointment between May 2023 and May 2024- 53% decrease in cost per qualified appointment between December 2023 and May 2024
- Ma Petite FabriqueHead of SEA / SMA (Google Ads, Facebook Ads, Microsoft Advertising, Pinterest Ads)E-COMMERCEJune 2019 - July 2021 (2 years and 2 months)Implementation of SEA / SMA strategy and management of Google Ads, Facebook Ads, and Microsoft Advertising campaigns (+ a Pinterest Ads test) for two years. Through continuous testing and optimization, the advertising campaigns became real growth drivers for the company, generating approximately 70% of the site's traffic and the same proportion of revenue.
- Le WagonGoogle Ads & LinkedIn Ads ConsultantEDUCATION AND E-LEARNINGMay 2019 - August 2021 (2 years and 4 months)2019: Implementation and management of LinkedIn Ads campaigns2020: LinkedIn Ads training for marketing teams in several countriesAugust 2020 to August 2021: Management and optimization of Google Ads campaigns in France
Reviews
Recommendations
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Education
- Master in Economics and BusinessSciences Po2017