Profile seen in freelancer original language.

Description

Experte en marketing, j'ai travaillé depuis plus de 25 ans dans de grandes entreprises comme des start-ups, principalement en B2C mais aussi en B2B.

Mes domaines de compétences sont le branding, le CRM, les partenariats, le Growth inbound et outbound.

J'ai travaillé dans divers domaines comme le paiement, l'e-commerce, hospitality, Edtech, Fintech.

J'ai également géré une équipe Sales et SDR.

Enfin, je suis stratégique comme opérationnelle, dynamique, créative et manager me passionne.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Mooncard - mooncard.co
Chief Marketing Officer
January 2021 - Today (5 years and 5 months)
Paris, France
Member of Codir, in charge of budget, strategy for marketing including Pricing. Launched 4 countries. In charge of Lead Generation, Branding, Content, Partnerships. Team of 12 (including SDR)
-Bring 100% of leads to Sales by inbound (Linkedin, Meta, Affiliation and Google)
- Setup outbound lead gen (scrapping, enrichment and nurturing) in order to increase the size of prospects and decrease CPL
- In charge of SDR team Partnerships :
- Setup partnerships for lead gen (banks, insurance), Crossed offers and visibility (SNCF, Trainline, Travel agencies) Brand and content :
- Manage a PR and GR agency
- Create content (SEO, lead magnet, testimonials, webinar, podcasts, CEO interviews...)
- Create events to make customers and Prospects meet
- In charge of commercial documentation
Mooncard - mooncard.co
Chief Revenue Officer interim (CRO)
October 2022 - October 2023 (1 year)
Paris, France
Interim CRO to aligne Sales and Marketing goals, stratégies, messagings and create a smooth funnel from lead/suscriber to profitable and retained customer Lead 50+ sales on 5 markets (FR, IT, NL, ES, DE) + Marketing team (incl. SDR)
- Reshape the sizes of markets
- Re-attribute sales to the right market linked to their track records
- Revamp Sales contribution to acquire more valuable customers
- Day to day follow-up on data, tasks, goals to match the objectives of MRR
Kartable
Chief Marketing Officer
January 2019 - December 2020 (1 year and 11 months)
Île-de-France, France
Kartable is a website and an app of new-generation tutoring for students from 8 to 18 Years old. Users gain 4 points in average on their school rating 98% success rate for baccalaureat 1,5 millions users.