Freelancer profile translated to English.
Back to original languageAbout Céline
Senior Product Manager & Product Lead with 10+ years of freelance experience, I am at the crossroads of product, design, strategy, and growth.
I enjoy leveraging data and user needs to build products that generate tangible business impact and best-in-class experiences. I am comfortable with ambiguity, complexity, and rapid iteration cycles.
I particularly enjoy:
✔️ Transforming complex contexts into a clear and actionable product direction.
✔️ Rapidly testing hypotheses through GenAI MVPs.
✔️ Helping teams increase efficiency by implementing an AI stack & workflows.
The areas where I can lead or intervene directly:
🎯 Product Strategy: Market analysis & competitor benchmarking. Implementation of frameworks to identify and prioritize opportunities, definition & roadmap management.
🎯 Discovery: Needs gathering (defining and implementing the appropriate method) at the beginning of a project as well as in later stages (Analysis, user-centric framework, feedback loops..).
🎯 UX / UI: Having started my career as a product designer, I have strong expertise in this area. I can lead redesigns and rebranding, create prototypes to test hypotheses.
🎯 Data: Measurement and monitoring of the impact of new and existing features.
🎯 CRO: Analysis and audits of user journeys, identification of friction points, A/B testing.
🎯 Leadership & Management: Recruitment, coordination, and management of design and product teams. Helping teams increase efficiency.
🎯 Native AI: I use AI daily to write code, design interfaces, automate workflows, and increase productivity.
Clients: Air Liquide, Le Printemps, Bel, SGS, Barnabe.io, Jimmy Fairly, Dashlane, Criteo, WTTJ, Chanel, Cardif…
Side project (SEO, ecommerce, affiliation, AI agents, RAG): The Nona
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- The NonaFounder / BuilderE-COMMERCEAugust 2024 - Today (1 year and 10 months)This side project allows me to test tools and refine my AI stack while building an automated and self-sufficient project.- Automation of enrichment and updating of a catalog of +20k models via autonomous agents and intelligent workflows.- Automation of content writing while maintaining high quality standards (RAG & finetuning).- CRO & Constant improvement of metrics through rapid deployment of new features.
- BNP Paribas CardifLead Product Manager for an E-commerce SiteBANKING AND INSURANCEOctober 2024 - December 2025 (1 year and 2 months)Paris, FranceDefinition and deployment of a new B2C journey for home insurance subscription. Improvement of conversion rates for existing journeys.**Launch of a new journey**: Scoping, journey mapping, design supervision with the designer, coordination of implementation of changes with the technical, data, and security teams, ensuring functional and business consistency of the product. Roadmap management, delivery monitoring in close collaboration with the PO and business owner.**CRO**: Performance analysis, identification of friction points, experimentation (A/B testing). Impact: improvement of the overall journey conversion rate.**Discovery**: Definition of the product vision, in partnership with business and tech stakeholders, workshop facilitation, feature prioritization based on impact and effort, journey mapping.Redesign of the site's graphic identity- hiring 1 UI designer, defining positioning, validating the brand guidelines with stakeholders and French & group communications, monitoring the implementation on key site templates.**Identification of AI opportunities**: participation in workshops to identify business use cases for improving team operational efficiency through AI, identifying ROI and implementation costs of solutions.Collaboration with tech/design/data/SEO/business/legal/security/operational management of the design team (1 UX/UI, 1 UI).
- EuronextStrategic Product ManagerBANKING AND INSURANCEJanuary 2025 - June 2025 (5 months)Paris, France1. Strategic analysis of a legacy product to enable management to make a decision (keep the tool as is, refactor it, merge it, or stop it).Market & Competition Research:Analysis of the current market vs. addressable market. Analysis of the competition at the EU level.Opportunity Assessment:Identification of opportunities related to regulatory changes. Identification of potential synergies with the existing product portfolio.User Research:Analysis of customer satisfaction and willingness to pay for identified new features.Risk & Effort Assessment:identification of risks associated with maintaining the tool as is and sizing the effort for rebuilding with the tech lead.Recommendation:Identification of different scenarios and recommendation to support decision-making.2. Support for the existing PM team on product strategy & discovery:User Research:Analysis of the existing situation and problems to solve, qualification and challenge of identified opportunities.Test & Validation:Implementation of a process to quickly validate hypotheses.Market Trend:Analysis of current and future developments in tech regulation.
Reviews
Recommendations
Be the first to recommend Céline
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in DesignENSCI - Les Ateliers2015Un mastere m'ayant formé au design de service et à l'UX à travers une méthode de projet avec des partenaires tels qu'Orange, le musée du quai Branly, Sanofi...
- Bachelor's Degree in SociologyUniversité Victor Segalen2009Une formation à la compréhension en profondeur des besoins, des priorités et des craintes des utilisateurs. Un apprentissage des méthodes d’observation et d’analyse des usages des individus (observations, ethnographies, entretiens, questionnaires...).